Dubai: As we approach the joyous occasion of Eid Al Adha, Emirates NBD, a leading bank in the region is giving five lucky customers a chance to win back their Eidiya transfer.

Emirates NBD’s Eidiya Express enables customers to transfer Eidiya instantly to their loved ones in the UAE via the bank’s Mobile Banking app by simply entering the recipient’s mobile number. The funds can be sent to Emirates NBD customers as well as non-customers, either to the beneficiary’s bank account or to be withdrawn as cash from any Emirates NBD ATM by entering a one-time PIN that the beneficiary will receive by SMS. Customers can also send their loved ones a personalised text message containing emojis or a voice greeting along with the money transfer.

Suvo Sarkar, Senior EVP & Group Head, Retail Banking and Wealth Management said: “As a front-runner in innovation, Emirates NBD brings modern technology to an age-old custom, by making the gifting of money quick, easy and intuitive. Eidiya Express makes the gifting of Eidiya easy and simple for our customers, allowing them more time to celebrate the festival with loved ones.”

Each transfer will qualify for an entry into a raffle draw with five lucky customers standing to win up to AED 2000 each. Winners will be announced on 2nd September 2018.

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About Emirates NBD:

Emirates NBD is a leading banking Group in the region. As at 30th June 2018, total assets were AED 477.5 Billion, (equivalent to approx. USD 130 Billion). The Group has a significant retail banking franchise in the UAE and is a key participant in the global digital banking industry, with over 90 per cent of all financial transactions and requests conducted outside of its branches. The bank was declared the Most Innovative Financial Services Organization of the Year at the 2017 BAI Global Innovation Awards.

The bank currently has 227 branches and 1065 ATMs and SDMs in the UAE and overseas and a large social media following, being the only bank in the Middle East ranked among the top 20 in the ‘Power 100 Social Media Rankings’, compiled by The Financial Brand. It is a major player in the UAE corporate and retail banking arena and has strong Islamic Banking, Global Markets & Treasury, Investment Banking, Private Banking, Asset Management and Brokerage operations.

The Group has operations in the UAE, the Kingdom of Saudi Arabia, Egypt, India, Singapore, the United Kingdom and representative offices in China and Indonesia.

The Group is an active participant and supporter of the UAE’s main development and community initiatives, in close alignment with the UAE government’s strategies, including financial literacy and advocacy for inclusion of People with Disabilities under its #TogetherLimitless platform. Emirates NBD Group is an Official Premier Partner of Expo 2020 Dubai. For more information, please visit: www.emiratesnbd.com

For further information on Emirates NBD, please contact:

Ibrahim Sowaidan
Senior Vice President

Head - Group Corporate Affairs
Emirates NBD
Telephone: +971 4 609 4113 / +971 50 6538937
e-mail: ibrahims@emiratesnbd.com

Tricia Kaul | Vinisha Khatwani
ASDA’A Burson-Marsteller; Dubai, UAE

Tel: 971-4-4507600; Fax: 971-4-4358040
Email: tricia.kaul@bm.com | Vinisha.khatwani@bm.com

© Press Release 2018

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