PHOTO
- Enhanced personalisation of customer journeys across digital platforms
Dubai, UAE: Nakheel Malls, the retail arm of master developer Nakheel, has launched its data transformation initiative as part of a customer-centric strategy to benefit retailers and customers across Nakheel Malls’ assets.
Using machine learning algorithms and AI-enabled data products, the fully governed, advanced platform provides key insights to more than 3,000 tenants by studying retail habits, purchases and experiences of over 90 million customers.
Omar Khoory, Chief Hospitality and Assets Officer, Nakheel Malls, said: “In today’s digital era, it is more critical than ever to provide relevant data analytics to assist retailers and enhance our offerings to consumers. We are proud to partner with Artefact in this digital transformation and to embark on a realistic, empathic journey that will enable us to further understand our customers’ needs and provide our retail partners with in-depth analytics to support their business growth.”
Dr Oday Salim, Data Manager, Nakheel Malls, said: “With the rapid development of data technology, Nakheel Malls identified the need to adopt the latest advanced solutions to achieve our customer-centric strategy. Our cutting-edge analytics program has helped us to navigate the shift in customer expectations and needs as a result of the pandemic, and has fostered a change in company culture, making us more data driven. New use cases are being tested and integrated into retail operations leading to both machine learning and AI in a five-year plan.”
Rahul Arya, Managing Partner, Artefact Middle East, Africa, added: “Recent events have accelerated data transformation within the Middle East’s fast-paced retail sector. This data platform has enabled Nakheel Malls to respond quickly to the changing environment with a robust data strategy and advanced data use cases that enable the group to respond to customers across any time zone, location or device, and deliver outstanding customer experiences.”
The latest technology includes a state-of-the-art data lake that is constructed from a unique governance system. The five-year project plan aims to introduce retailers to new solutions to deliver tangible financial value, generate insights and support on building a solid data infrastructure for the entity.
As part of this digital growth strategy, Nakheel Malls recently introduced dragonmart.ae, an e-commerce platform that provides shoppers the ability to sort and discover over 35,000 products found at Dragon Mart across 11 high-level categories within the comfort of their homes.
-Ends-
About Nakheel Malls (www.nakheel.com)
Nakheel Malls owns and operates a diverse range of world-class retail experiences with a distinct portfolio of iconic lifestyle, shopping, dining and entertainment destinations across Dubai. Its strong heritage has been a driving force behind its well-established footprint, which spans 1.4 million square metres of gross leasable space. Nakheel Malls’ 14 developments and 5,000 retailers together shape the lifestyle of 90 million customers every year.
The Palm Jumeirah - Nakheel’s award-winning, world-famous landmark and a symbol of the UAE’s ambition and creativity - is home to Nakheel Mall, Golden Mile Galleria, The Pointe, Club Vista Mare, Palm West Beach and The Palm Monorail, a celebration of enhanced lifestyle experiences for residents and tourists alike. The Palm Fountain and The View at The Palm will launch in due course.
Nakheel Malls’ expanding portfolio is a testament to its creative spirit that reflects people’s aspirations. It includes distinguished, large-scale shopping centres such as Ibn Battuta Mall, Dragon Mart (which recently launched its ecommerce platform in partnership with DP World) and a collection of Pavilions located across six Nakheel residential communities. Upcoming projects include Souk Warsan, Al Khail Avenue and The Circle Mall.
Nakheel Malls is the retail arm of world-leading master developer Nakheel and the exclusive franchisee for its gourmet food hall concept, Depachika.
Media Inquiries:
Mia Khalil
Mia.khalil@havasprme.com
Taief Saleh
Taief.saleh@havasprme.com
© Press Release 2021
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
