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Dubai: Liv., the lifestyle digital bank by Emirates NBD, has received major recognition from regional and international awards programmes within its first year of operations, for its unique proposition to the UAE’S burgeoning millennial customer segment.
Liv. has disrupted traditional industry paradigms to offer customers a lifestyle-first intuitive banking experience that enables them to keep track of their daily life and their finances in one app. Since its launch in March 2017, Liv. has added innovative features including instant and completely paperless account opening, fund transfers through social media channels, carrying out instant bill splits with friends, tagging expenses to better manager financials, international 60-second remittances as well as curated daily feeds of selected deals and happenings in the UAE, personalised to the customer’s preference.
Over the past year, the digital bank has been awarded: ‘Best Digital Bank in the Middle East’ at the Asian Banker International Excellence in Retail Financial Services 2018 programme; ‘Innovation in Financial services, at the Arab Innovation Awards held during the inaugural Arab Innovation Summit;’ ‘Digital Leader’ at Digitrans 2017 by MIT Sloan; 2017 Gold Lynx award for ‘Creative Innovation’; 2017 Gold Midas Award in the ‘Financial Technology’ category; ‘Best Digital Banking Experience of the Year’ at the 2018 Seamless Awards and was a finalist in the Product and Service Innovation category at the prestigious BAI Global Innovation Awards.
Suvo Sarkar, Senior Executive Vice President – Head of Retail Banking and Wealth Management, Emirates NBD said: “Emirates NBD took a bold step last year in introducing a first-of-its-kind, digital-only bank that goes beyond offering traditional financial services. The success of Liv. has been a true testament to that innovative spirit, and as we continue to push the boundaries of digital banking in the UAE, we remain committed to developing disruptive banking solutions that cater to our customers’ specific lifestyle preferences and ambitions, and complement them with user-friendly intuitive financial tools that help them achieve these goals.”
“We are incredibly proud and excited by the overwhelmingly positive response that Liv. has received in such as short span time. While we knew the product was one that would naturally be accepted and enjoyed by millennials, we are also excited by our growing customer acquisition within the older market segment, a true testament to the demand for value-adding integrated banking services in the UAE. We shall continue to expand Liv.’s portfolio of products and services to enable unique lifestyle experiences combined with a healthy financial lifestyle, offering our customers a personalised and seamless user experience,” said Jayash Patel, Head of Liv.
Liv. is the UAE’s first digital-only bank established in line with UAE Vision 2021’s strategic objectives of creating a smart innovation-driven economy. Liv. curates a daily feed of personalized lifestyle promotions and offers for its customers, supported by a growing number of partner brands which include: Careem, Zomato, Tesla and Voucherskout, and is available on the App Store as well as Google Play.
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