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Abu Dhabi, UAE: In a bid to reinforce its position as the leading community destination in the heart of the capital, and as part of its vision to enhance the overall visitor experience, Umm Al Emarat Park is collaborating with Careem, the leading technology platform in the region, to facilitate travel to and from the Park. Guests now have the option to decrease transportation costs, access exclusive discounts with each trip and reduce travel time to the Park.
Rasha Kablawi, Head of Umm Al Emarat Park’s Corporate Affairs and Communication Department commented: “We are excited to officially launch our partnership with Careem, the first of its kind between Umm Al Emarat Park and a third party for transportation. This collaboration will offer visitors added convenience and a seamless experience by booking a reliable, chauffeur-driven car at a more competitive rate.”
Using the promo code ‘UAEP’, with a single swipe, users will receive a 30% discount on four rides (capped at AED 20 per ride) to or from Umm Al Emarat Park. Careem also offers the Park’s visitors discount codes for seasonal events that take place annually at the destination. The offer will be applicable for users requesting the ‘Economy’ car, the ‘Careem Kids’ car for users requiring a car seat for children, and ‘Max’ for larger groups of riders, consisting of up to six people. The offer is valid until December 30th, 2019.
Ms Kablawi continued, “This alternative solution, resulting from our collaboration with Careem, will allow visitors to enjoy more time at the Park. This initiative reflects the Park’s vision to better serve Abu Dhabi’s locals, residents and visitors, whilst continuously expanding on Umm Al Emarat Park’s services and facilities.”
Gheed El Makkaoui, General Manager of Careem UAE said: “At Careem, we are always finding new ways of simplifying and improving lives, and this partnership allows us to continue these efforts in the Emirate of Abu Dhabi. Umm Al Emarat Park truly is a vibrant botanical oasis in the heart of the capital, and we’re so excited to work closely with the Umm Al Emarat park to help enhance the already-amazing experience it offers visitors.”
Details of the offer can be found on Umm Al Emarat Park’s website and social media platforms. For more information on the Park’s events and updates, please visit the website: www.ummalemaratpark.ae
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About Umm Al Emarat Park
Umm Al Emarat Park, formerly known as Mushrif Central Park, was first opened to visitors in 1982. It is one of the oldest and largest urban parks in Abu Dhabi, centrally located on 15th Street between Airport Road and Karamah Street. The park was originally known as Mushrif Park and entrance was exclusive to ladies and children.
In January 2013, Umm Al Emarat Park was closed for redevelopment over a period of 24 months. The overall design of the new park honours the legacy of the late Sheikh Zayed bin Sultan Al Nahyan (May he rest in peace) and his vision of preserving the United Arab Emirates’ cultural and natural history. Furthermore, the vision supports the platform for ‘education through recreation’ for various age groups, opportunities for different community sectors to implement their common goals, promotes an active lifestyle that contributes to a healthy society and encourages the dynamic local culture, heritage and tradition. Sustainability has also been a core focus of the park’s design; the projects team took on the challenge of salvaging over 200 existing mature trees that were over 20 years old. After extensive redevelopment, the park reopened to the public on March 20th, 2015. The opening weekend attracted a record of 25,000 visitors.
Website: www.ummalemaratpark.ae
Facebook: facebook.com/UmmAlEmaratPark
Twitter: @UmmAlEmaratPark
Instagram: @UmmAlEmaratPark
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About Careem
Careem is the internet platform for the greater Middle East. A pioneer of the region’s ride-hailing economy, Careem is expanding services across its platform to include mass transportation, delivery, and payments. Careem’s mission is to simplify and improve the lives of people and build a lasting institution that inspires. Established in July 2012, Careem operates in 120 cities across 15 countries and has created more than one million job opportunities in the region. www.careem.com
Careem - UAE
Hadil El Maki
Atteline:
Bianca Riley
Anika Berger
Hanine El Massri
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