Jean-Luc Naret joins The Set Collection as Executive Director & Global Brand Leader

Will be responsible for establishing The Set Collection as the primary choice for hotel owners and investors

  

LONDON : The Set Collection launched earlier this year as a new luxury brand representation company of like-minded independent hotels, run by hoteliers for hoteliers. It has been designed for owners, investors and management teams seeking an alternative to the traditional representation and distribution service. With an agile and flexible business model, The Set Collection provides a tailored solution to supply only the services that hoteliers need, designed to adapt quickly to continually evolving market conditions and business needs of its member hotels.

In his role as Executive Director & Global Brand Leader, Jean-Luc . It has been designed for owners, investors and management teams seeking an alternative to the traditional representation and distribution service. With an agile and flexible business model, The Set Collection provides a tailored solution to supply only the services that hoteliers need, designed to adapt quickly to

continually evolving market conditions and business needs of our member hotels whilst providing a competitive fee structure. Under The Set Collection, owners and management teams retain their hotel brand and identity alongside the day-today running of their property, whilst taking advantage of tailored services to support their operation and existing teams.

Jean-Luc is a seasoned hotelier who brings with him a wealth of experience across the luxury lifestyle and hospitality sector. Most recently, Jean-Luc served as CEO for La Reserve Hotels & Spas where he was in charge of a collection of six hotels and five private homes with a team of 600 staff. Prior to this Jean-Luc was Head of the Michelin Guides worldwide, where he repositioned the existing collection to expand outside Europe by adding 12 new city guides. Jean-Luc has also been at the helm of some of the most respected and leading luxury resorts globally including One&Only Le St Geran, One&Only Reethi Rah, The Residence Mauritius and Sandy Lane Barbados.

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About The Set Collection

A carefully curated luxury hotel collection, comprising of some of the world’s most exceptional, likeminded, independent hotels and resorts. Being flexible, agile and at the forefront of innovation, we are the primary choice for hotel owners, who seek a market-leading brand affiliation partner that elevates their hotel brand and performance. Capturing the hearts and minds of guests is a value that is shared amongst all of our member hotels and is what drives us to create memorable experiences that leave you with the desire to return. Launched in 2021, the first member hotels to be added to the collection were Hotel Café Royal in London, Conservatorium in Amsterdam, Lutetia in Paris and Mamilla hotel in Jerusalem. To find out more about our unique collection, please visit www.thesetcollection.com

For further press enquiries please contact:
Brian Gore - VP Marketing, Brand and Digital
brian.gore@thesetcollection.com
+44 (0)7469 089 12

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© Press Release 2021

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