Intercoil International launches luxury brand Vispring bedroom furniture in the Middle East: redefines idea of luxurious comfort and untroubled sleep

Vispring will retail exclusively at The Bedroom by Intercoil showroom, Jumeirah Villa on Jumeirah Beach Road, Dubai.

  
Intercoil International launches luxury brand Vispring bedroom furniture in the Middle East: redefines idea of luxurious comfort and untroubled sleep
28 March 2017
- Over 116 years of British craftsmanship, heritage and expertise now available in Vispring's first UAE Showroom -


United Arab Emirates - Intercoil International, the leading manufacturer, retailer and distributor of premium beds, bedding and bedroom furniture in the Middle East has announced the regional launch of award-winning British brand Vispring, the go-to bed manufacturer for royalty, celebrities, politicians, business leaders and sports personalities throughout the world.

Renowned for hand crafting bespoke beds since it pioneered the world’s first pocket sprung mattress in 1901, Vispring combines the finest natural materials with the skilled craft of master artisans passed down from generation to generation. Ten of the 14 models available in Vispring’s global catalogue will be showcased exclusively at the Vispring Showroom, with each bespoke bed handmade in Vispring’s factory in Devon, before being shipped to the UAE.  

Offering the ultimate support and comfort for a peaceful night’s sleep, individually pocketed springs are layered in a honeycomb shaped nesting unit that delivers the optimum level of support and cradles the body throughout the night. Bespoke pocket springs are covered with specially formulated blends of natural fibers such as silk, mohair, cashmere, bamboo, Platinum Certified pure British fleece wool and Real Shetland Wool; guaranteeing that every Vispring bed is naturally hypoallergenic, breathable and provides a clean, fresh and hygienic sleeping environment. Each Vispring mattress is then side-stitched by hand to give it strength and ensure the entire surface of the mattress provides support while delivering unparalleled comfort.

Commenting on the regional launch of Vispring, Hassan Al-Hazeem, Managing Director of Intercoil International said: “Intercoil is committed to offering the best sleep products in the world to the UAE market, and expanding our portfolio with Vispring means we continue to do so at the highest level. This is a brand synonymous with luxury around the world, and one which we are confident will appeal to the discerning taste of many UAE residents who recognize exceptional quality and want the ultimate sleep experience.”

Julia Hill, International Sales Director for Vispring said: “This partnership with Intercoil represents a powerful opportunity for Vispring to significantly expand our presence in the Middle East, a key market. Intercoil has demonstrated its considerable resources and expertise in leading major market segments and we are excited to join together to serve the luxury market.  Vispring has a long heritage in the UK and in many other parts of the world, and we are confident of our long term success here in the UAE.”  

Working closely with interior designers to create truly unique, bespoke beds that deliver the company’s signature support and unmatched comfort, each Vispring bed is tailored to suit individual design schemes, with a vast selection of headboard and divan base options, as well as more than 100 fabric coverings available.

Vispring will retail exclusively at the The Bedroom by Intercoil Showroom, Jumeirah Villa on Jumeirah Beach Road, Dubai. For more details please contact 04 385 4700.

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About Vispring:
All Vispring mattresses are handmade to order in the company’s factory in Devon. It’s an uncompromising approach, but because sleep is such a deeply personal part of life, Vispring believes it’s the only way to guarantee that every bed is exquisitely comfortable and fits its owner like a glove; ensuring they can reap all the benefits of a full and healthy life. Founded in 1901, Vispring now exports across the globe. Renowned as the first bed maker to produce an interior sprung mattress using a system of individually pocketed springs, it changed the way beds are made to this day. Vispring has never wavered from its original philosophy of using the best craftsmanship and quality materials to produce the finest beds in the world. This is why Vispring’s luxurious beds are the clear choice for anyone who recognises, and demands, the best things in life.

About Intercoil International:
Established in 1974, Intercoil International is a leading UAE based manufacturer, distributor and retailer of total sleep solutions across the MENA region. The company is a family-owned business, founded by the late Mr. Abbas Ali AI-Hazeem, and currently managed by Mr. Hassan Abbas AI-Hazeem, who is passionately committed to developing Intercoil into a globally recognised brand, achieving sustainable growth and becoming the market leader in orthopaedic sleep systems in the region. With a strong presence in 23 countries and employing over 500 people, Intercoil International is committed to increasing its regional presence and expanding its production capacity. Intercoil’s brand promise is to increase awareness about the importance of a healthy sleep and to proudly promote the “Made in UAE” mark. The first in its industry to achieve the ISO9001:2000, ISO14001, and OHSAS18001 quality management certificates, Intercoil also been in the top four Dubai SME 100 companies.  It has received the Dubai CSR label for the last six consecutive years, and in 2014 Intercoil won the Dubai Human Development Appreciation Award in recognition of the HR initiatives taken by individual businesses towards achieving Dubai Human Development goal.

 Holding the Dubai Quality Appreciation Certificate, Intercoil International produces its own range of foam, mattresses and furniture products and is the exclusive licensee of Therapedic for the GCC and Simmons for the Middle East. The company is the only manufacturer of foam products in the MENA region to obtain the Oeko-Tex Standard 100 certification – ensuring both products and processes meet recognised international human ecological standards.  In November 2013, Intercoil has been honored with the prestigious Mohammed Bin Rashid Al Maktoum Business Award, for exceptional business performance.

For more information about Intercoil International, please visit: www.intercoil.com

For more information, please contact:
Aya Hassan
Mojo PR
+97156 953 0334
aya@mojo-me.com

© Press Release 2017


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