- The campaign was launched in partnership with Dubai Police and Al Serkal Group
- Truck drivers received a free health check and much-deserved rest and recreation as part of the activities at truck parks in Sharjah, Dubai and Abu Dhabi
Abu Dhabi- Bridgestone Middle East and Africa has recently concluded its new Corporate Social Responsibility (CSR) campaign aimed at long-distance truck drivers in the UAE. Running from the 8th to the 16th of December, the campaign titled ‘Eyes on Road’ offered truck drivers free health checks at select truck stops across Sharjah, Dubai and Abu Dhabi. The campaign was organized in collaboration with Police authorities across Sharjah, Dubai and Abu Dhabi in addition to Abu Dhabi Ports. Bridgestone’s partners Al Masaood and Al Serkal were also part of the activation.
Through this campaign Bridgestone highlighted the importance of health and safety for truck drivers given the long hours they put in on the roads. Improper health conditions could lead to a lack of concentration which in turn can have catastrophic consequences for truck drivers, motorists and passing pedestrians. As part of the campaign, truck drivers were also treated to some well-deserved rest and recreation, including games and refreshments for them to unwind.
The events at select truck parks were also attended by media and representatives from the partnering entities; Sharjah Police, Dubai Police, Abu Dhabi Ports, Abu Dhabi Police and Al Masaood,and Al Serkal.
Salah Adib, General Manager of Al Masaood’s Tyres, Batteries, and Accessories Division, commented: “We at Al Masaood Tyres, Batteries, and Accessories are pleased to be collaborating with our partners at Bridgestone, Abu Dhabi Ports, and Abu Dhabi Police in this CSR campaign. We strongly believe that such initiatives are important tools to promote safety on the road, which in turn can saves lives, reduce accident rates, and promote a healthier and happier society. Al Masaood TBA has a legacy of road safety campaigns through which we aim to solidify our position on the importance of safe road usage, and reaffirm our commitment to clients and customers to provide them with products, services, and the needed support to help keep them safe on the road. We are delighted to be involved in ‘Eyes on the Road’ campaign and look forward to working closely with our partners to realize our respective and mutual goals.”
Capt. Maktoum Al Houqani, Chief Corporate Authority Officer of Abu Dhabi Ports, said: “We fully support this innovative and high-impact Bridgestone initiative, as truck drivers who haul goods of all sizes in and out of our ports and industrial zones – at nearly every hour of every day – are the muscle of the world’s logistics industry, delivering goods to the very doorsteps of our customers’ customers. The health and safety of all Abu Dhabi Ports’ employees, partners, and stakeholders is our number one priority, and we will never compromise on the safety and security of our operations across our ports and industrial zones. This week’s constructive activities serve to underline our high-prioritization of and commitment to safety, and the well-being of truck drivers and all port users will always be of paramount importance for all of us at Abu Dhabi Ports.”
Bridgestone believes in ‘Serving Society with Superior Quality’ where a business that contributes to society would do well by doing good. As a global leader, the Bridgestone Group is committed to serving society by improving access to smart, safe transportation, building healthy, resilient communities, and minimizing its environmental impact.
Bridgestone offers a wide range of high performance commercial and specialty-tires, which are designed to withstand excessive heat and long-distance driving, bolstering safety for commercial vehicle drivers.
About Bridgestone Middle East & Africa FZE:
Bridgestone Middle East & Africa FZE (BSMEA) is the headquarters for Bridgestone in the Middle East and Africa region. It was set up with the objectives of speeding up decision-making and action and of optimising regional strategy by identifying market trends close to the region’s customer and market. Bridgestone Middle East & Africa FZE believes in earning the trust and confidence of customers by conducting events to promote and encourage environmental awareness as well as road safety. www.bridgestone-mea.com
About Al Masaood TBA
Al Masaood Tyres, Batteries & Accessories Division is distributor of the full Bridgestone Tyres range for cars, trucks, industrial, agricultural and earth mover vehicles in Abu Dhabi. Also, through its association with Total France the Division has established a chain of "Rapid oil change centres", which also offers tyre change and brake replacement. It has been awarded Gulf Cooperation Council Distributor of the Year from the Bridgestone Corporation on many occasions. Sales and distribution are achieved through an appointed dealer network which is supported by the Division's own showrooms in Abu Dhabi, Al Ain and the Western region. A centralized warehousing and logistics operation ensure that products are always available to the dealers. Dealer staff training is of paramount importance and regular training programs are conducted at the Division training school to ensure excellence and customer satisfaction.
For more information about our products, services and commitment to sustainable mobility, visit
www.masaoodtba.com , You can also follow us on Facebook, Instagram, Twitter and LinkedIn.
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© Press Release 2019