Beko awards its MENA media to OMD

Business performance company will handle the account across 17 markets


Dubai: The global home and small appliance brand Beko has consolidated its regional media account into OMD following a competitive pitch. The account was previously split between two networks, with OMD managing the brand’s activities in Egypt and Jordan. The Omnicom Media Group-owned business performance company will now cover 17 markets in the region for Beko’s full portfolio of products and initiatives across all media.

The move will help the white goods manufacturer, which falls under mother company Arçelik Group, see stronger business results through a regional optimization made possible by advanced analytics and data-driven planning. OMD’s in-depth understanding of the business as well as their strong and consistent footprint across the MENA region will play a key role. Their resilient network and structured organizational processes will ensure consistent delivery for Beko products across all markets ensuring that Beko not only benefits from economies of scale but also captures every growth opportunity across product lines, markets and media, maximizing the effectiveness of its investments.

“As a brand that has grown into a global giant and market leader, Beko understands synergies and economies of scale very well. We also speak the same language when it comes to technology, data and performance. The work we’ve done together to date was always going to be a stepping stone to bigger achievements,” stated Saleh Ghazal, General Manager at OMD UAE. “We couldn’t be happier to extend our relationship to new markets and work together to deliver real and impactful business results across all markets.” 



Ms Layal Takieddine                                                           

Head of Marketing, OMD

Tel: +971 4 450 0411

About Beko:

Beko is the global home appliance brand of Arçelik and a Global Premium Partner of FC Barcelona. It offers product lines that include major appliances, air conditioners and small appliances. Beko is the leading freestanding home appliances brand in Europe in the white goods sector and has been the fastest growing brand in the overall European market between 2000-2016.

About OMD:

OMD, a global media network part of the Omnicom Media Group, is the largest and most innovative marketing performance company in the world, with more than 10,000 employees in 100 markets serving many of the most successful and well-known global brands. The Gunn Report for Media has rated it as the ‘Most Creative Media Agency’ for an unprecedented eleven consecutive years. Among its many global accolades, OMD received the title of ‘Media Network of the Year’ at the 2017 Cannes Lions and ‘Agency Network of the Year’ at the Festival of Media Global in 2015 and 2016. The MENA network was also celebrated as the ‘Media Agency of the Year’ by Campaign Middle East in 2011, 2013 and 2014, and the ‘Most Effective Media Agency in MENA in 2011, 2012, 2014 and 2015, in the Effectiveness Index produced by WARC and Effie Worldwide. OMD was named ‘Agency of the Year’ in 2017 and ‘Network of the Year’ in 2016 at the Festival of Media MENA, in addition to ‘Media Agency of the Year’ at the 2017 & 2018 Dubai Lynx and Most Effective Media Agency at the 2018 MENA Effie Awards. As part of Omnicom Media Group MENA, OMD’s sustainability practices are being reported in accordance with the GRI G4 Guidelines and the accuracy of its GRI G4 Content Index has been confirmed by the Global Reporting Initiative (GRI). It has also been named one of the UAE’s top employer six years in a row, ranking third in the Great Place To Work Institute’s survey in 2018. 

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