RAK Ceramics Saudi business booms on anti-dumping move

The company’s wider business surpassed pre-pandemic levels in the first quarter, as it recorded its strongest start to a year since 2016.

“Looking ahead for the remainder of 2021, our priority will be to invest in brand equity, grow our business in Saudi Arabia and protect our market share in the UAE and Bangladesh,” said CEO Abdallah Massaad.

Net profit rose to 60.6 million dirhams compared to 25.7 million dirhams in the year earlier period.

Total gross profit margin also reached an all-time high of 35 percent driven by an increase in revenue, an improvement in efficiencies and the optimization of production lines. Total revenues were also at a five-year high, rising almost 22 percent to reach 722.8 million dirhams.

Revenue growth was strongest in Saudi Arabia where sales jumped by 78.5 percent, followed by India with sales growth of 67 percent.

“In Saudi Arabia, the Company’s strategy continues to yield results,” the company said in a statement. “The imposition of anti-dumping duties on tiles from India and China in the Kingdom initially led to an increase in demand for RAK Ceramics’ products. Capitalizing on this demand, the company invested in differentiated tiles and new showrooms, developing significant brand equity in the market,” it said.

In the UAE, despite the impact of COVID-19, workforce was not reduced, and production reached the highest level in five years due to increased demand from Saudi Arabia, it said.