Majid Al Futtaim (MAF) and Vox Cinemas recently hosted the region's first carbon neutral drive-in movie screening for Tesla cars.
The move was in collaboration with the UAE Ministry of Climate Change and Environment (MOCCAE) to celebrate World Environment Day. The special screening, which took place at Vox Cinemas Drive-In on the rooftop of Mall of the Emirates, was attended by the UAE Minister of Climate Change and Environment, Dr Thani bin Ahmed Al Zeyoudi, along with over 100 movie enthusiasts in their Tesla electric cars.
Majid Al Futtaim also announced that it is partnering with the Dubai Carbon Centre of Excellence to offset the carbon emissions from all Vox Cinemas Drive-In screenings. This will be done by assessing and minimising climate impact through carbon measurement, reduction of avoidable carbon emissions, and offsetting the remaining ones. In addition, Majid Al Futtaim has implemented a waste collection process to ensure 100 per cent waste recycling rates.
Cameron Mitchell, CEO of Majid Al Futtaim Cinemas, said: "Our Mall of the Emirate's Drive-In, has proven to be incredibly popular, not only when it was the only cinema in the Mena region that was operating, but even more recently as cinemas have started to open across Dubai. We are very proud to partner with Dubai Carbon Centre of Excellence to ensure that the Vox Cinemas Drive-In is a carbon neutral experience. Sustainability is a core pillar of Majid Al Futtaim, and Vox Cinemas is committed to finding sustainable ways to minimise our carbon footprint and protect our planet for future generations."
Ibrahim Al-Zu'bi, chief sustainability officer, at Majid Al Futtaim Holding, said: "The implications of the Covid-19 pandemic will be felt well into the future. As we look to rebound and rebuild businesses and economies, we must place as much emphasis, if not more, on social and environmental prosperity. This year's World Environment Day is a great opportunity to take a brief step back from the Covid-19 headlines and raise awareness of the implication's climate change has on our lives."
He added: "For Majid Al Futtaim, it is an opportunity to influence sustainable behavior across our communities and ask our partners, tenants, and suppliers to join the fight against climate change. Joining the Ministry of Climate Change and Environment and Vox Cinemas to host the first carbon-neutral drive-in cinema screening is a testament to the power of collaboration to tackle the issue and drive impact."
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