“I don’t think anybody knew what it was going to do for the sport exactly. Definitely thought it would be positive, but it’s changed the sport for good I think,” the reigning world champion added.
“I think it’s been the best thing because our sport is often quite difficult for people to understand. If you turn the TV on, you have no clue what’s going on. It’s very intricate, very complex, and there’s so many moving parts.”
The world’s most exclusive sport suddenly seems that little bit more welcoming to outsiders these days.
The 36-year-old Mercedes driver said: “Most people play football at school, play tennis, or try out these other sports. Most people don’t get the chance to race cars, so it’s been great for that show to be able to showcase that there are actual personalities within sport and the excitement in depth rather than just what you see on TV.
“And now there’s this whirlwind of new fan following, and yes the close championship makes it even more exciting.”
Not that Hamilton’s profile needed boosting.
Seven-time world champion, possessor of most pole positions (102) and race wins (102), and now gunning for a record eighth driver championship with Mercedes, Hamilton is coming off a sensational win at the first ever Qatar Grand Prix which has cut Max Verstappen’s lead at the top of the standings to eight points.
“The track was awesome. When we started driving it, just with the wind direction and the grip level, the speed of all the corners, they were all medium- and high-speed corners, I was sure the racing was not going to be great there. But it actually was, surprisingly.
“Qualifying lap, single lap, felt incredible and we had good preparation,” Hamilton added.
Having won the previous weekend in Brazil, Hamilton and Mercedes initially struggled in Doha.
“The Friday was a difficult day for me, I was nowhere, and I just kept my head down and studied hard and was fortunate, I felt, to turn it around and have a great Saturday and Sunday.
“I definitely didn’t know that at this point I’d be this close (to Verstappen in the standings) and have the performance that we finally were able to unlock with the car. I’m super grateful for it,” he said.
Next up for the rivals is this weekend’s inaugural Saudi Arabian Grand Prix, and yet another new track in Jeddah Corniche Circuit.
“I think all the drivers have driven the simulator; it is incredibly quick. It is a bit reminiscent of Montreal in terms of the long straight track that they have there, but they’re all curved at this track, and also there’s not a lot of run-off area so it really is quite a street circuit, and right in the city.
“It looks pretty epic to be honest, but we won’t fully know until we feel the rollercoaster ride of the real G-Force and speed, once we get there,” Hamilton added.
The British driver will be hoping to take the championship to the last race in Abu Dhabi, where the Yas Marina Circuit has been reconfigured for the first time since its completion in 2009.
He said: “It’s obviously an incredible circuit with the whole build-out of the place, I think they spent the most on that circuit than any other circuit, so it’s a great spectacle, beautiful last race of the season. But the layout has always been very, very difficult to follow and overtaking is quite difficult.
“It’s quite interesting that they’ve made these changes and I really think it’s going to unlock the potential of that circuit, to be more of a racing circuit. Because it’s so hard for us to follow each other, when they make these types of small changes, it’s hard to follow those through.
“So, from the simulator driving that I’ve done it looks like it’s going to make it very, very difficult to hold, to even keep position. It looks like it could be something where you’re constantly switching and changing. They might move to one of the best racing circuits, we’ll see when we get there,” he added.
Of Hamilton’s seven titles, six have been won with Mercedes in the last seven years, and such was his dominance at times, often it seemed that he was racing against himself, and history.
The closeness of this season’s battle with Verstappen and Red Bull is something Hamilton is cherishing.
“I really am because each year you’re faced with different scenarios. I wouldn’t say that it’s ever been a choice for me. I’ve never had it easy, in my younger days starting with an old go-kart, having to always race from the back.
“And particularly in karting, there was always wheel-to-wheel racing, super close. It was always down to that last lap, you had to be very, very tactical to make sure you came out first. I miss that in racing, and as you get through your cars you get less and less of that, and it’s more about positioning and holding the position.”
Red Bull have certainly raised the stakes this season, but Hamilton and Mercedes have risen to the challenge in recent weeks; the gap to Verstappen is down to only eight points in the drivers’ championship, while the team now leads Red Bull by five points.
Hamilton said: “Then of course we have all these disparities between cars each year, one team does well, and the other team doesn’t. We’ve done well for quite a few years, it’s amazing to now have this close battle again because it’s reminiscent of my karting days in terms of how close it is.
“But it also meant that we all have to elevate and perfect our craft even more. That’s what sport is about, right? That’s why it’s been super exciting. It’s been challenging for my engineers, for the mechanics, how do they dig deep and squeeze more out of their potential. It’s been a rollercoaster of emotions, but something I’ve really enjoyed.”
Should Hamilton win the title in Abu Dhabi, it will be a very popular victory among the natives. The organizers of the race at Yas Marina Circuit still speak with pride at how Hamilton — who races in No. 44 — took part in the UAE’s 44th National Day celebrations in 2015.
Having spent a significant part of his life racing around the world, Hamilton has seen first-hand how F1 has grown in the Middle East.
“Each time we go out to Bahrain, the crowds seem to get bigger and bigger. Abu Dhabi gets bigger and bigger each time we go and of course we have more and more presence now particularly with Qatar and Saudi,” he added.
Crucially, more young people are taking up motorsports in this part of the world, especially karting.
“I just spoke to someone from Saudi, I don’t know a lot of people in Saudi, but they are talking to me about how there are a lot of girls, and boys, where their first choice is not football, it’s racing,” Hamilton said.
“It’s quite cool to see there is a new generation out in the Middle East that are car crazy and want to be racing. So, who knows, maybe in the future we’re going to see a Formula 1 driver from somewhere in the Middle East, I think that could be quite cool. Would be even better if that was female.”
Hamilton, famously, has developed many interests, and supported many causes, outside racing.
“Being an athlete, being a sportsman, most often that’s all you do and for me it’s been important to find other outlets, other areas, because if you focus on one thing it doesn’t always lead to happiness.
“You’ve got to be able to fill and explore your other potential, other avenues that you might be good at. It’s always great to be able to turn your mind off from racing, and focus on something else, something that you can be creative with,” he added.
Unlike most other drivers, or athletes, Hamilton has had ventures into music and fashion. He has also built a close relationship with Swiss watch manufacturer IWC Schaffhausen — for whom he is an ambassador — over the last few years, helping design his very own timepiece, Big Pilot’s Watch Perpetual Calendar Edition Lewis Hamilton.
“So, I really enjoyed the whole process, from sitting in the car at Hockenheim with Christopher (Grainger-Herr, chief executive officer of IWC Schaffhausen), driving to the airport and talking about a potential collaboration, and talking about the intricacies of a watch, and saying I want my own watch one day, to now having my own timepiece.
“It was really challenging for me, sitting there working with them because I have a lot of appreciation for the brand’s work and expertise, but I also wanted to add my own touch. I had questions like, what can we change on the dial? The tourbillon, I want to get the tourbillon in one of my pieces because it’s one of my favorite movements, if not my favorite movement,” he said.
In recent years, activism has played a big part in Hamilton’s life away from F1, and he has become an outspoken advocate for social equality, diversity in sport, and environmental sustainability, his own X44 team taking part in the first ever electric SUV rally series, Extreme E, this year.
Hamilton noted that it was vital for him to work with people who shared his values.
“So, I’ve been on calls with my partners at IWC Schaffhausen talking about things like, what are you doing during this time about diversity? How diverse is your company, what are your goals, how are you going to be more inclusive moving forward? And they’re fully on board with that.
“That for me is amazing to see, that people are conscious of sustainability, brands are conscious of the impact that we’re having on the planet. I only really like to engage with people that are like-minded in that sense, rather than just business-minded,” he added.
Far from being distractions, his interests away from racing have helped him keep an almost zen-like sense of perspective in his career, as his continued brilliance on the track has shown.
He said: “Tapping into different things helps take the pressure off this crazy, intense world that I have over here. Because if I stop and think about that and only think about the racing, I have 2,000 people working flat out, depending on me at the end to pull it through.
“Partners, and my own expectations can be super overwhelming, so these other things help me dilute that pressure and feed that energy into something positive.”
Still, when he lands in Jeddah for the Saudi Arabian Grand Prix this weekend, expect one thing, and one thing only, to be on Lewis Hamilton’s mind.