Manama - Bahrain, 1 September 2015

VIVA Bahrain, the most innovative telecom provider in the Kingdom, signed an agreement with Azadea Group, one of the leading fashion and lifestyle retail companies in the region, overseeing operations in more than 14 countries, to further expand the range of benefits and privileges offered to VIVA Elite members.

With this introduction, VIVA Elite members can now enjoy discounts at Azadea's premier fashion retail shops including Boggi Milano and Salsa, along with refined restaurants Kosebasi, The Butcher Shop & Grill and Columbus Café.

 Andrew Hanna, VIVA's Chief Commercial Officer, commented: "We are pleased to have Azadea joining the exclusive line up of VIVA Elite partners. This addition introduces fashion and lifestyle retail for the first time into the benefits our Elite customers can enjoy and we trust this will add value to their overall experience."

Pierre Fourie, Country Manager of Bahrain at Azadea Group said: "This partnership with VIVA is a true reflection of what we, at Azadea, are here for: to provide customers and people with an entertaining and exciting way of life." He also added: "We always strive to drive this mission to various levels, whilst creating value."

With their VIVA Elite membership, customers can look forward to a variety of world-class exclusive benefits and privileges handpicked to complement their lifestyle, from travel to hospitality and sports. Amongst the many benefits, members can enjoy savings at the The Ritz-Carlton, Bahrain Hotel & Spa restaurants and to access the Spa & Sports Club. They can also enjoy discounts at the Intercontinental Regency Bahrain's restaurants and preferred rates to join the hotel's health club. To add to this unique experience, Elite members can further enjoy preferred discounts at The Domain's restaurants and lounges, priority reservations and VIP access to all its facilities.

VIVA Elite customers will also benefit from complementary access to the finest lounges at international airports around the world with Bahrain Concierge and can also pursue their passion for golf by taking advantage of special rates and privileges offered at the Royal Golf Club to play on the Montgomerie-designed Championship course.

For more information, customers can contact 103, visit www.viva.com.bh/elite or any of VIVA's stores.

#Ends#

For further information, please contact:
Fatema AlSayegh; 17561725, fatem.alsayegh@ogilvy.com
Samar Abdelhuq: 17561716, samar.abdelhuq@ogilvy.com

© Press Release 2015