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Move sets up Chinese automaker to cope with increasing local demand
Dubai (United Arab Emirates): A boom in sales and increased patronage of Chinese cars by the local market in 2016 has led Union Motors to relocate its Changan dealership to a brand-new facility on Al Ittihad Road in Dubai.
A new showroom, featuring the Chinese automaker’s latest generation models, has been constructed to accommodate growth for the brand, as demand continues to increase. Changan entered the UAE market less than a year ago and today has three showrooms and three service centers in Dubai, Abu Dhabi and Ras Al Khaimah with a very aggressive expansion plan for 2017.
Senior representatives from Changan’s headquarters in Chongqing, China, headed by Vice General Manager Mr. Xiao Feng, marked the opening of the new facility, alongside Raymond Ma, Group General Manager of Union Motors.
Situated on one of the city’s most-trafficked thoroughfares, the new flagship showroom will take advantage of its strategic location to further bolster the upward tick on awareness for the brand in the UAE. Another two dealerships are located in Abu Dhabi and Ras-al-Khaimah, and all three outfits boast Service Centers either on the premises or close-by.
Changan is becoming increasingly renowned for its high quality and strong product proposition and its thorough world class sales & after sales service. Its three innovative models – CS75, CS35 and Eado – are all proving very popular, with sales across all dealerships outstripping expectation.
Commenting on the new facility, Mr. Raymond Ma, Group General Manager at Union Motors, said, “We are very pleased to open another facility to ensure our customers are looked after and happy with the experience in all our dealerships throughout the UAE. With exciting new models launching in the near future we have a good deal to be excited about and we look forward to growing, along with our customer base.”
Mr. Xiao Feng commented, “We are delighted to be marking the opening of the new showroom in Dubai. We only launched Changan into the UAE less than a year ago, and we are already witnessing strong sales, which is highly encouraging and augurs very well for the future. The new facility can only contribute to our growth plans and we will continue to work closely with Union Motors to further realize these.”
Established in 1984, Changan Automobile is currently the largest automaker in China and one of the fastest growing automotive companies in the world. Its global presence is reflected in its 2015 sales success – some 2.777 million units (including joint venture vehicles) were purchased by discerning customers. Changan's vehicles have been ranked number one for sales among Chinese brands for the last eight consecutive years. The brand is now present in more than 65 countries, including the UAE as one of its newest focus markets.
The current model lineup available at the new Dubai showroom includes the flagship CS75 SUV 1.8 turbo (AED 49,995), the CS35 mini SUV (AED 39,995) and the Eado city sedan (AED 34,995).
If you are sharing this news on your social platforms, please do not forget to include the hashtag #CHANGANUAE.
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About the Changan Group
As one of the top four automobile groups in China and the top selling domestic Chinese automotive brand, Changa Automobile boasts an industrial history stretching back 153 years. With 32 years of experience in building and selling passenger vehicles, Changan is an early leader in the Chinese auto industry. The Changan group dates back to the Westernization Movement that took place at the end of the Qing Dynasty. Part of the state-owned Fortune 500 China South Industries Group Corporation, the Group has long-running successful joint ventures with global brands, including Ford, Mazda, Suzuki, Yamaha and Fuji.
About Union Motors
Union Motors was established in 2013 by MAN Investments a fast growing UAE family investment group. Union Motors is the sole exclusive distributor of Geely in the UAE. Union Motors also operates The Refinery an exclusive car wrapping and detailing workshop as well as Union Auto Fit a specialized auto care entity focused on a wide range of activities including repairs, maintenance, spare parts and accessories. Union Motors offers a 7-star customer experience across all its brands incorporating innovation and modern technology as part of its all services. Union Motors operates in Dubai, Abu Dhabi & Ras Al Khaimah offering Auto Sales, Service and parts facilities. The Union Motors brand is synonymous with a customer centric environment and world-class service and modern experience for our customers.
For media inquiries, please do not hesitate to get in touch via the following contact details:
Jim Joquico
PR Account Manager
BUZ PR
jim@ibuz.ae
Tel. +9714 3589789
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© Press Release 2016
