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Abu Dhabi – The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) is bringing the beat back to the emirate with the launch of Sauce, a series of live music events which will take place on beautiful beachfronts and in trendy bars, world-class hotels and restaurants over a four-month period. The series will offer residents and tourists a tantalising taste of Abu Dhabi’s vibrant music scene.
Taking in 41 venues and featuring 51 artists, Sauce will highlight the rich and authentic musical talent based in Abu Dhabi, as well as bring in international headliners including DJ Margo, Leone Murphy, Jaymie Deville and Ghani.
Whether you want an immersive dinner, a pool party with an international DJ, or to be serenaded by soulful jazz, Sauce events will cater to every musical taste, from RnB to dance music to classical. The shows will run for four months in venues across Abu Dhabi, including Saadiyat Island, Yas Island, Al Maryah Island and Abu Dhabi Island.
“We are proud to bring Sauce to the UAE for the first time, creating a showstopping experience for both residents and visitors,” said HE Ali Hassan Al Shaiba, Executive Director of Tourism and Marketing at DCT Abu Dhabi. “The exceptional four-month programme will further promote Abu Dhabi as a destination of distinction as well as an ever-growing lifestyle and entertainment hub globally. The event is yet another indication of Abu Dhabi’s ability to host international events whilst maintaining the highest levels of health and safety standards.”
“Sauce is redefining entertainment to create one-of-a-kind immersive experiences, reaffirming Abu Dhabi’s growing status as a lifestyle and entertainment hub,” added Mohammad Theyab Al Ahbabi, founder of Hype Sauce Events & Exhibition Management, the company behind the programme. “For years now, Abu Dhabi has been home to a thriving and eclectic community of artists, musicians, and other creative talents. Through Sauce, we aim to shine the spotlight on Abu Dhabi’s homegrown talent as well as the international artists that are drawn to its shores. And of course, through this programme we intend to enhance the experience of every visitor by offering a vast and exciting variety of music and entertainment options.”
Working closely with the Abu Dhabi authorities, Hype Sauce Events & Exhibition Management aims to make Sauce a memorable and a valuable addition to the emirate’s events calendar. Strict cleanliness and hygiene standards are already in place, ensuring that the events adhere to DCT Abu Dhabi’s ‘Go Safe’ certification. All the venues must comply with current safety guidelines, including the Al Hosn ‘Green Pass’ entry system that ensures all individuals attending and performing are vaccinated and PCR-tested.
For the full programme, visit www.sauce.abudhabi
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About the Department of Culture and Tourism – Abu Dhabi:
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) drives the sustainable growth of Abu Dhabi’s culture and tourism sectors, fuels economic progress and helps achieve Abu Dhabi’s wider global ambitions. By working in partnership with the organisations that define the Emirate’s position as a leading international destination, DCT Abu Dhabi strives to unite the ecosystem around a shared vision of the Emirate’s potential, coordinate effort and investment, deliver innovative solutions, and use the best tools, policies and systems to support the culture and tourism industries.
DCT Abu Dhabi’s vision is defined by the Emirate’s people, heritage and landscape. We work to enhance Abu Dhabi’s status as a place of authenticity, innovation, and unparalleled experiences, represented by its living traditions of hospitality, pioneering initiatives and creative thought.
About Hype Sauce
Hype Sauce is a forward-thinking event and entertainment company with innovation embedded in its core. We leverage modern approaches and cutting-edge technology in order to handcraft unique experiences that make a difference in people’s lives. We are a locally founded and grown company and giving back to the Arab and local community is of key importance. We try to embed and promote the Arab and local heritage through our offerings and support local businesses through well-selected partnerships.
For more information, please contact:
Mohammed Al Daqqaq, Asda’a BCW
Email: Mohammed.daqqaq@bcw-global.com
Or
Afaf El Sharkawy, Asda’a BCW
Email: afaf.elsharkawy@bcw-global.com
© Press Release 2021
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