Kuwait, Kuwait City: Out of its eagerness to achieve a balance between the company's goals and those of society, Ooredoo Telecom, the first to introduce innovative digital services in Kuwait, constantly supports sporting initiatives and activities that promote healthy and wellbeing for the members of the community. Thus, as part of its social responsibility program, Ooredoo Kuwait sponsored the Third 10,000 Steps Walking Challenge Campaign organized by Lofat, a leading organization that specializes in providing healthy dietary solutions to people of all ages in Kuwait.

The 10,000 Steps Walking Challenge Campaign comes in its third edition to motivate and inspire individuals to live a better and healthier life, which is formerly driven by Ooredoo and Lofat's belief in the importance of sport in supporting physical health and preventing disease. Hence, everyone can participate in the race and enter the raffle draw with a chance to win valuable gifts provided by Ooredoo Kuwait. The campaign started in February and continues until the end of March 2021.

Commenting on sponsoring the campaign, Mijbil Alayoub, Senior Director, Corporate Communications, Ooredoo Kuwait, said: “At Ooredoo, we understand that social responsibility is directly associated with a number of human values and standards such as solidarity and responsibility towards not only community members, but also shareholders, and employees. These values are to build strength, healthy society and raise health awareness and sports participation. In fact, sport often ignites people to work towards a goal or purpose which adds a meaningful value to their daily life.”  

“Health and well-being are essential to being able to perform one’s best within different life aspects. The campaign is intended to help people conquer small goals each day through the 10,000 steps which eventually can help them to see measurable progress for the work they put in and enhance their health and welfare.” Alayoub added.

All participants must take a picture or screenshot of their smartwatch showing the completion of the 10,000 steps walk and send it in a direct message on Lofat’s Instagram account @lofatgroup, for the opportunity to enter the raffle draw and win many valuable prizes.

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About Ooredoo Kuwait:

Ooredoo Kuwait was established in December 1999 as the second operator in the country. Today, since then, the company offers mobile, broadband internet and corporate managed services tailored to the needs of customers and businesses. The company operates number of telecom operators in the region: Ooredoo Algeria, Ooredoo Tunis, Ooredoo Maldives, and Ooredoo Palestine. Ooredoo Kuwait is a member of the international Ooredoo Group based in Doha, Qatar.

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