PHOTO
- Bio-degradable dry-cleaning services that consume 80 per cent less energy
Dubai, United Arab Emirates: In line with Majid Al Futtaim’s sustainability goals and initiatives, THAT Concept Store at Mall of the Emirates is making strides when it comes to ethical fashion. The store supports eco-friendly practices within the industry by actively sourcing environmentally responsible brands from all over the world, helping shoppers end their toxic relationships with laundry and spreading awareness about responsible retail on Instagram.
THAT Concept Store’s collection is always evolving, featuring luxury and exclusive labels across a range of categories from accessories to clothing to homeware. As part of this, brands such as Hunza G, Nomadic State of Mind, Cornelia Webb Jewelry, Dedicated Brand, Bokja and many more are there to make a positive impact.
Every effort is taken to reduce the waste in the production process. The Spanish eyewear at Parafina is made from reused soda cans, cork stoppers and rubber tires, just as the Parisian brand, 1/OFF, upcycles leftover fabric from designers to emphasize the uniqueness of its final garments. Even furniture is reinvented with our planet in mind, with Fastoun’s creative collection handcrafted out of recyclable materials.
Besides the unique selection of sustainable brands, THAT Concept Store’s partnership with the Natural Laundry Company ensures that garments are properly looked after and maintained. By using non-toxic detergent, the lifespan of each item can be extended by up to three years to help prevent needless shopping. The process also requires up to 80 per cent less energy and water compared to dry-cleaning alternatives, leveraging the latest advances in technology to provide safer and healthier solutions.
As a benchmark for the future of fashion and lifestyle, THAT Concept Store represents Majid Al Futtaim’s commitment to setting the standard for sustainable development within the region. The adoption of a Net Positive strategy aims towards a positive corporate footprint by 2040 as Majid Al Futtaim continues to deliver unique and exciting experiences whilst enhancing social, economic and environmental prosperity.
To find out more about its positive practices and unique experiences, please follow @thatconceptstore on Instagram or download the THAT Concept Store app.
© Press Release 2021
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
