MANAMA: Al Salam Bank has unveiled its new logo, in line with its new human-centric Brand DNA, highlighting its ethos of forming deep relationships with clients by curating tailored and personal financial solutions.
The bank engaged with the public for the design of the new logo, and Bahraini graphic designer Masooma Dhaif was selected as the winning creator, after a design challenge launched on the bank’s social media earlier this year.
“Our logo is a representation of who we are at Al Salam Bank: elegant, timeless and innovative,” said Al Salam Bank’s marketing and communications head Mahmood Qannati.
“The outer edges of our former logo were maintained to represent our commitment to preserving the heritage and Islamic values of the bank, all while illustrating the refined service that we provide to our valued clients.”
An art piece, curated by Mr Al Mosawi featuring the refreshed logo, was revealed on the face of Al Salam Bank’s new headquarters earlier this week, capping off a month-long community-led art programme, as highlighted recently in the GDN.
The bank also worked with the Royal Humanitarian Foundation for the initiative, donating BD1 for each participant, under its newly launched Corporate Social Responsibility (CSR) platform, Al Salam Helping Hands.
“Ultimately, our logo encapsulates a new era for the Bank underlined by our brand promise which revolves around nurturing relationships by enriching experiences,” the bank’s group chief executive Rafik Nayed noted.
“It was inspired by our connections with our people, with our clients, and with the community. For this reason, with the help of the talented local Bahraini artist, Abbas Al Mosawi, we wanted to involve the public as part of this journey, all while giving back to the community.”
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