TMG pens deal with AZADEA Group to launch 13 new brands

AZADEA Group stores will be spanned over an area of10,000 square meters (sqm) and are planned to open in the spring of 2022

  
Image used for illustrative purpose. A cityscape of the downtown area of Cairo, capital city of Egypt.

Image used for illustrative purpose. A cityscape of the downtown area of Cairo, capital city of Egypt.

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Egypt - Talaat Moustafa Group (TMGH) signed a strategic partnership with AZADEA Group to launch 13 new brands to the Open Air Mall at Madinaty, the company said in a statement.

The deal was signed between Omar Hisham Talaat, Chief Business Development Officer at TMG Holding, and Saif Salem, Country Manager at AZADEA Group.

AZADEA Group stores will be spanned over an area of10,000 square meters (sqm) and are planned to open in the spring of 2022.

The new deal will enhance the mall’s retail offering and will provide its shoppers with AZADEA Group’s most exciting globally recognized brands.

The new brands include Zara, Zara Home, Oysho, Pull & Bear, KIKO Milano, Sunglass Hut, Stradivarius, Lefties, Virgin Megastore, Massimo Dutti, Bershka, PAUL and The Butcher Shop and Grill.

Open Air Mall is spread over 92,000 Sqm of GLA spread across eight different themed buildings.

Open Air Mall is planning to soon open the third and fourth buildings before the end of the year. The third building will house a

Food Hall which will cater to every taste and it will feature the best international food outlets consisting of local and regional chains.

The fourth building is designed Family Entertainment Center that will offer families “first to market” experiences.

The mall is easily accessible to shoppers and is located in East Cairo on the Cairo-Suez highway. It has a direct catchment area of approximately 4.5 million people. Although not yet fully operational, the mall already draws healthy footfall averaging 30,000 customers per day.

 

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