New UAE operations CEO for Etisalat to target growth opportunities and digital development

Masood M Sharif Mahmood will report to the Group CEO

  
Image used for illustrative purpose. Customers wait inside an Etisalat store at a shopping mall in Dubai.

Image used for illustrative purpose. Customers wait inside an Etisalat store at a shopping mall in Dubai.

REUTERS/Jumana El Heloueh

Telecom giant Etisalat Group has appointed a new UAE CEO to foster growth in the Emirates and business development in the digital space.

Masood M Sharif Mahmood will be the UAE operations CEO effective from 29th August, reporting to the Group CEO, the company said in a statement to the Abu Dhabi Securities Exchange (ADX).

The new role is part of Etisalat Group’s transformation strategy that targets increased focus on diversifying and capturing growth opportunities within the UAE market, while accelerating business development in the digital space, expanding geographic presence and maximising operational efficiency in existing markets, the company said.

Masood is the former CEO of satellite telecommunications company Yahsat and served on the Etisalat board from 2013 to 2020.

(Writing by Imogen Lillywhite imogen.lillywhite@refinitiv.com ; editing by Daniel Luiz)

imogen.lillywhite@refinitiv.com 

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