RIYADH — According to EY, 53% of senior executives based in the MENA region named artificial intelligence (AI) and Robotic Process Automation (RPA) as the most prominent technologies on their boardroom agenda. In consumer-facing sectors, automation is the leading technology focus in MENA.

The EY report ‘The power of intelligent automation: Making customer interaction smarter in the GCC’, identifies government services, retail and financial services as the three key customer facing sectors that are using intelligent automation drive efficiencies, using the resulting capacity to create new value, improve customer experience, and support product and service innovation.

GCC governments are mandating their departments to use intelligent automation to drive efficiency, inject innovation into the economy, and improve citizen, resident and tourist satisfaction by providing fast and efficient public services. In Saudi Arabia, the Ministry of Health is collaborating with private healthcare companies, a number of Saudi companies, and private equity investors to transform health care provision, using intelligent automation technologies to drive down cost and improve quality.