Bahrain's Seef Properties to manage Souq Al Baraha in Diyar

MANAMA: Seef Properties has been signed up by Diyar Al Muharraq to manage Souq Al Baraha, a new shopping and entertainment centre that echoes a traditional Bahraini market streetscape.

The financial terms of the agreement were not disclosed.

Located at heart of the Diyar Al Muharraq man-made island city, in close proximity to the main residential, commercial and entertainment hubs within the masterplan, the marketplace contains both indoor commercial spaces and outdoor kiosks in a design that combines traditional architectural elements with modern facilities.

It has a built-up area of 20,242sqm on a plot sized 64,202sqm, offering total leasable space of 13,431sqm, comprising 468 stores – ranging in size from 4sqm to 1500sqm, 20 office units and parking bays for 686 cars.

With Al Muntazah Market owned by Al Meer Group as the anchor tenant, Souq Al Baraha will feature a special section showcasing local heritage with a dedicated area for handicrafts and gold jewellery and a variety of traditional Bahraini products including food, carpets and handwoven textiles, all under one roof.

Special areas have also be created for vendors of fresh fruit and vegetables, as well as fish, meat and poultry.

Also available will be a range of restaurants, cafés, including many new-to-Bahrain international brands, a family recreational centre, public facilities, a fuel station and a mosque.

The mall management agreement was signed by Seef Properties chief executive Ahmed Yusuf and Diyar Al Muharraq executive committee chairman and board member Dr Maher Al Shaer. Also present were Diyar Al Muharraq chief executive Ahmed Al Ammadi and other representatives of the two companies.

Management services provided by Seef Properties include leasing, marketing, facilities’ management and other support related to customer service, management of interior works for shops and others.

Commenting, Mr Yusuf said: “We are thrilled to sign this agreement to manage the promising Souq Al Baraha in Diyar Al Muharraq. This new partnership reflects the accumulated experience of Seef Properties in the field of mall management and operation, extending to more than 25 years, making it one of the leaders in this sector in the kingdom.

“Souq Al Baraha is set to become a tourist destination attracting visitors from all over, thanks to its commercial, entertainment and cultural facilities, within a traditional atmosphere that reflects the Bahraini heritage in a contemporary style. As part of our plan for the project, we will pursue attracting distinctive brands from local and regional markets, as we seek to enhance the shopping experience for locals and tourists.”

Dr Al Shaer said: “Souq Al Baraha is of great importance to the Diyar Al Muharraq community, as it will present an exceptional model of hospitality for which the kingdom is famous, supported by a unique shopping experience. We are optimistic that Souq Al Baraha will become a major tourist attraction.”

Diyar Al Muharraq is a multi-billion dollar project comprising 7 reclaimed islands with more than 40km of waterfront with sandy beaches.

GDN had reported in April that Souq Al Baraha would be ready to receive customers this summer.

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