PHOTO
- As traffic demands continue to surge, achieving sustainability with energy efficiency in 5G networks become necessary
Dubai, UAE: Ericsson (NASDAQ:ERIC), has partnered with du, from Emirates Integrated Telecommunications Company (EITC) to deliver its latest generation of 5G radio solutions as part of du’s network. The strategic partnership aims to reduce network energy consumption while du continues to deploy 5G aggressively in the UAE.
This collaboration is part of du’s plan to simplify network rollout and efficiently manage the expected growth in data traffic over its 5G network and is aligned with the UAE’s long-term sustainability strategy. As part of this partnership, Ericsson demonstrated reduced power consumption benefits using its ultralight Massive MIMO radios. This will also allow du to leverage their 5G spectral assets to roll out services quickly, efficiently, and deliver 5G user experiences for subscribers
Saleem AlBlooshi, Chief Technology Officer, du says: “At du, we seek to build modern networks that bring about positive transformations in sustainability and in enhancing the efficiency of operations, to meet the demands of our customers at present and in the future. Network modernization meets the long-term strategic goals of reducing the carbon footprint and implementing the best practices in sustainability through deploying modern technological features that meet the highest standards of sustainability in various operational aspects. Our cooperation with Ericsson to deploy 5G MIMO and RAN solutions is a new step in the endless efforts to achieve the ambitions and goals for the future, as well as embodying the aspirations to enhance the sustainability of operational operations. This is achieved by modernizing the infrastructure to ensure the provision of higher capacity for the network and reducing the carbon footprint. We are confident that in cooperating with Ericsson, we will be able to bring about significant qualitative improvements and positive transformations of the network operations, thereby supporting the UAE vision towards a more sustainable future.”
Wojciech Bajda, Vice President and Head of Gulf Council Countries at Ericsson Middle East and Africa says: “With sustainability being at the core of our purpose, we constantly strive to develop products and solutions that meet exceptional network standards and at the same time lowers power consumption. Our industry-leading lightweight and energy-efficient 5G products and solutions will massively help du meet the surge in traffic demands while simultaneously achieving sustainability with energy efficiency on their 5G networks.”
Ericsson’s 5G solutions will not only help du overcome the deployment challenges of 5G like power consumption increase and tower loading but also ensure its network is ready to support the influx of devices, data and technologies as the UAE enters the digital age.
© Press Release 2022
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
