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Nizwa, Oman: VOX Cinemas, the Middle East’s most innovative and customer-focused exhibitor, has recently opened the first cinema in Nizwa City. The attraction provides another compelling entertainment option for the city and its surrounding communities, and caters to a broad audience of families, students, and tourists.
The cinema opened at the city’s largest mall, Nizwa Grand Mall, and features five screens including MAX, an over 20-metre-long mega-screen.
The Nizwa City opening marks VOX Cinemas’ thirteenth movie theatre in Oman as the brand continues to expand its presence in the sultanate. The opening brings VOX Cinemas’ total number of screens to 514 across 50 locations in eight countries.
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About Majid Al Futtaim Cinemas
Owned and operated by Majid Al Futtaim Cinemas, VOX Cinemas is the cinema arm of Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa. VOX Cinemas is the Middle East’s most innovative and customer-focused exhibitor, and the fastest growing cinema business in the MENA region. With 47 locations totaling 490 screens across the region, including 237 screens in the UAE, 15 screens in Lebanon, 58 screens in Oman, 30 screens in Bahrain, 28 screens in Egypt, 71 screens in Saudi Arabia and 17 screens in Kuwait, VOX Cinemas is the Middle East’s largest and most rapidly growing exhibitor.
Across the UAE, Bahrain, Oman, Kuwait, Egypt and Lebanon, the company is undergoing a AED1.2-billion (USD326-million) investment to expand to operate 300 screens by 2020. In addition, Majid Al Futtaim Cinemas will invest AED1.96 billion (USD517 million) to develop 600 screens across the Kingdom of Saudi Arabia by 2023. Tailoring every cinema location to the surrounding marketplace and customer preferences, VOX Cinemas offers a mix of experiences including luxury concepts, THEATRE by Rhodes and GOLD by Rhodes both in collaboration with Michelin-starred Chef Gary Rhodes. Another signature VOX Cinemas concept, MAX is the mega-screen designed for the biggest blockbusters and features Dolby Atmos surround sound technology. VOX Cinemas was also the first to introduce IMAX with Laser to the Middle East and the only exhibitor to offer IMAX with Sapphire. The company also offers a multisensory movie-watching concept, 4DX. For young movie fans and families, VOX Cinemas offers the only cinema dedicated to children, KIDS. Complementing its portfolio of world-class experiences, VOX Cinemas offers OUTDOOR, an open-air concept.
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