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Muscat: In celebration of Omani Women’s Day, Oman Tourism College collaborated with Oman Tourism Development Company (OMRAN) to host the fourth edition of its ‘Women in Tourism’ initiative at Oman Convention and Exhibition Centre on 17th October 2018.
Held under the patronage of the Honorable Dr. Suad Mohamed Ali Sulaiman Al Lawati, Vice Chairperson of the State Council, the annual event featured array speakers showcasing the achievement of ladies working in tourism. Aimed at enriching local perspectives on industry employment, the college demonstrated the opportunities available for female professionals in the sector as one of the nation’s foremost development priorities.
Wafa Saleh Al Buraiki, a Lecturer in Marketing at OTC and Spokesperson for the ‘Woman in Tourism’ initiative, said, “This year’s edition of OTC’s ‘ Women in Tourism initiative’ comes in collaboration with OMRAN to highlight the broad range of vibrant career prospects available for women in Oman. We proudly acknowledge the resounding achievements made by our initiative and the growth of OTC’s Lady Leaders Network, which now hosts 130 members representing 30 companies across different sectors of the tourism industry”.
She added, “The initiative promotes a variety of segments in tourism as respectable, reliable, and interesting career choices with arguably unparalleled room for professional growth, based on the nation’s development plans. Other important objectives benefited as a result of the college’s event, notably our aim to increase the number of female graduates employed following their graduation, in addition to raising support for women currently employed in tourism through the establishment of peer support networks”.
As a key economic sector tourism in Oman in undergoing extensive investment with development plans that expect to see 21,000 jobs arise within 14 months, as promised by the government initiative Tanfeedh. As the starting point of major long-term expansion, the boost in local employment requires the rise of a competent and qualified national workforce in preparation for the 500,000 jobs as projected in the national Tourism Strategy under Vision 2040.
Commenting on OMRAN’s successful collaboration with OTC, Badriya Al Siyabi, CSR Manager at OMRAN, said, “We are pleased to have been part of this highly successful edition of OTC’s ‘Women in Tourism’ initiative, in that we delivered a strong message in support of the government’s diversification strategy and the empowerment of a competent female workforce for the tourism sector. We thank OTC for its invitation to support this outstanding initiative and hope to aid its growth in the coming years”.
She added, “Through its CSR programmes OMRAN focuses on responsible tourism and the engagement of local communities in across the sector. Our collaboration with OTC underlines the role of Omani women in supporting the development of tourism by learning about the plethora of opportunities available in the sector and working in various professions. OMRAN’s projects will certainly have direct and indirect socio-economic effect on society, harnessing the potential of local youth and aspiring professionals to develop their skills and enable them as industry talent. Oman Convention and Exhibition Center, for example, provides many opportunities for local youth and SMEs linked to tourism. The company also has a number of hotels and resorts under its umbrella. As women continue to prove their abilities we must encourage and support their progress based on the opportunities presented”.
OTC and OMRAN highlighted global trends for the Lady Leaders Network with a focus on topics entailing various approaches to women’s empowerment and learning. Previous events by the assembly have bridged the gap between youth, OTC faculty members, and industry stakeholders intending to develop an action plan for future initiatives as they collectively enrich the perception of employment in the industry for local communities.
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ABOUT OTC:
Oman Tourism College (OTC) was established in 2001 and is located in the heart of Oman’s capital, Muscat, opposite the Oman International Airport. The College is the only tourism specialized college in the Sultanate and offers programmes and courses aimed to develop human resources for the growing tourism, hospitality, events and related sectors. OTC strives to be Oman’s leading provider of tourism related education supporting the growth of the country’s tourism industry. Students can study for their undergraduate degrees in the fields of Tourism and Hospitality Management, Event Management, Tourism Marketing or Business Enterprise with pathways in Service Management or Innovation and Entrepreneurship, which are delivered by using state-of-the-art equipment and facilities, many of which are unique to the OTC. A range of professional development and vocational courses which can be tailored to meet the particular needs of clients are also included in OTC’s portfolio.
Students of OTC can enjoy an international learning environment, while strengthening the Sultanate’s tourism industry with an enthusiastic and forward-looking workforce. Staff from 16 different nationalities, moderate study fees, part-time and full-time study options or language modules in French or German are just some of the assets of OTC. All undergraduate programmes are quality approved by Dublin Institute of Technology (DIT), Ireland.
ABOUT OMRAN
Oman Tourism Development Company SAOC (OMRAN) drives the investment, growth and development of the rapidly growing tourism sector in the Sultanate of Oman. The company is the master developer of major tourism, heritage, urban and mixed-use projects, delivering some of nation’s most visionary and iconic destinations. As the leading executive government arm for tourism development, OMRAN has a proven track record of delivering tourism and related projects to a world-class standard, due to our core philosophy of sustainability, transparency and partnering with renowned regional and international investors. Importantly, by working in close collaboration with the local communities, as well as the public and private sector, sustainability is built into every project. The company’s portfolio of projects, asset management expertise and investment experience embraces the unique aspects of Oman’s culture and heritage, while safeguarding the natural beauty of the country for the future generations.
For media contact:
Christiane Salem
Talks International
M: 96217585
christiane@talks.agency
For further information, please contact:
Sulaiman Ali Al Maqbali
Communication Coordinator
Oman Tourism Development Company (OMRAN)
Tel: +968 2439 1181
Email: sulaiman.maqbali@OMRAN.om
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