Dubai, UAE:– With a focus on driving innovation and high performance in demanding data environments, Western Digital Corporation, a leader in data infrastructure, returns to GITEX Technology Week in Dubai to showcase its expansive range of storage solutions. The company’s impressive portfolio on display will feature a wide range of innovations from its Western Digital® extensive portfolio of enterprise storage solutions, all the way through to a massive 1TB* microSD™ Card from SanDisk®.
According to one report, IT spending in the Middle East and North Africa region is estimated to reach $160 Billion in 2019[1]. This year on year growth is partially attributed to an increasing number of projects with technologies such as robotics, artificial intelligence (AI), augmented and virtual reality, and the internet of things (IoT) to spur innovation and boost customer experience. The resulting growth of data, and its strategic value potential, is driving the transformation of storage infrastructure like never before.
Western Digital's lineup of offerings addresses these needs by delivering the increased capacity, high-performance, economics, and cost-effective scalability required to protect, mobilize, transform, and extract greater value from data. Putting the spotlight on infrastructure that is ‘future-ready’, the company will showcase its Ultrastar™ family of storage servers and platforms for DIY and software-defined storage environments. In addition, the WD Purple™ drives on display, created to meet the increasing demands of smart video solutions, will highlight the benefits of storage with high capacity, intelligence and great durability for surveillance.
“In this rapidly changing, data-centric world, relentlessly driven by new technologies, environments, applications and use cases, the region’s decision makers must anticipate and implement solutions that enable and drive their future productivity and value creation capabilities,” said Khwaja Saifuddin, Senior Sales Director, Middle East at Western Digital Corporation. “Our goal is to help them in this endeavor by managing their current complex storage challenges while also laying the foundation to more intelligently scale workloads for the future. With additions to our expanding portfolio, we are confident of unlocking new levels of performance for our customers.”
At GITEX 2019, the product showcase will also include the recently launched 1TB* SanDisk Extreme UHS-I microSD card with its impressive levels of capacity which allows for moving massive amounts of high-quality data while worrying less about space limitations or long transfer times. Allowing gamers to optimize their game storage capacity, portability and accessibility, the company added the WD Black™ P10 gaming drive to its portfolio which will also be presented at the event. These will be in addition to other flagship products such as the SanDisk Extreme PRO® portable SSD, that leverages lightning-fast, in-house NVMe™ technology to dramatically increase transfer speeds to up to 1050 MB/s.** Visitors will also see the SanDisk iXpand™ Flash Drive Go and the SanDisk Ultra® USB Type-C™ flash drive for Android™, for storage requirements on the go.
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* As used for storage capacity, 1GB = 1,000,000,000 bytes and 1TB = 1,000,000,000,000 bytes. Actual user capacity may be less, depending on operating environment.
**Read speeds only; write speed lower. Based on internal testing; performance may be lower depending upon host device, usage conditions, and other factors. 1MB = 1,000,000 bytes.
© 2019 Western Digital Corporation or its affiliates. All rights reserved.
About Western Digital
Western Digital creates environments for data to thrive. As a leader in data infrastructure, the company is driving the innovation needed to help customers capture, preserve, access and transform an ever-increasing diversity of data. Everywhere data lives, from advanced data centers to mobile sensors to personal devices, our industry-leading solutions deliver the possibilities of data.
Our data-centric solutions are comprised of the Western Digital®, G-Technology™, SanDisk®, and WD® brands.
Western Digital, the Western Digital logo, G-Technology, SanDisk, the SanDisk logo, WD, the WD logo, iXpand, SanDisk Extreme, SanDisk Extreme PRO, SanDisk Ultra, WD Black and WD Purple are registered trademarks or trademarks of Western Digital Corporation or its affiliates in the U.S. and/or other countries. Android is a trademark of Google LLC. The microSD mark and logo are trademarks of SD-3C, LLC. NVMe is a trademark of NVM Express, Inc. USB Type-C is a trademark of the USB Implementers Forum. All other marks are the property of their respective owners. Product specifications subject to change without notice. Pictures shown may vary from actual products. Not all products are available in all regions of the world.
For more information, please contact:
Nisha Idicula
Senior Consultant, H+K Strategies
Email: Nisha.idicula@hkstrategies.com
Zaina Tahboub
Regional Communications Manager, Middle East, Africa & Turkey at Western Digital
Email: Zaina.tahboub@wdc.com
[1] Gartner Says Middle East and North Africa IT Spending to Reach $160 Billion in 2019
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