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Dubai: Virgin Mobile puts the customer experience at the core of its strategy and by introducing on demand eSIM switching through their app, without the need to visit a store, they continue to use digital innovation to drive simplicity, making their customer’s mobile life better.
To do the switch from physical SIM to eSIM, customers simply open their Virgin Mobile app, select ‘My Numbers’ and ‘Move to eSIM’, a verification SMS is then sent for authentication and within those few steps, the eSIM is installed without the need to visit a store.
New customers who have an eSIM compatible device can also opt to have their Virgin Mobile eSIM activated at their home or office within an hour via Virgin Mobile’s unique home delivery service, by downloading the Virgin Mobile app via the Play store or App store, choosing their favourite number or transferring their current one from any network, creating their customised mobile plan and selecting eSIM.
eSIM made it’s appearance in the UAE in the last quarter of 2018, allowing mobile users to directly embed their electronic SIM to their compatible device. This innovation permits customers to have several SIMs within their mobile, making life easier for UAE users who are currently carrying two mobiles or who have multiple SIM cards from different countries.
To find out more about Virgin Mobile’s eSIM service, visit virginmobile.ae
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About Virgin Mobile in the United Arab Emirates
Virgin Mobile believes in making mobile better across the industry with the best customer experience, innovative products and creating a great place to work. Emirates Integrated Telecommunications Company has launched Virgin Mobile as the first fully digitalised mobile service in the UAE, providing an experience that has never been seen before in the region.
Virgin Mobile is the second mobile brand to operate under the EITC umbrella, adhering to the rights and obligations of EITC’s telecommunication license while bringing a distinctly different offering and brand promise to the market.
About Emirates Integrated Telecommunications Company PJSC (EITC)
The Emirates Integrated Telecommunications Company (EITC) was founded in 2005 as the UAE’s second licensed telecommunications provider. EITC has two telecommunications brands under its umbrella; du was launched in 2007 and serves over 8 million customers throughout the UAE. EITC recently launched its second brand Virgin Mobile in the market.
EITC is 39.5 percent owned by Emirates Investment Authority, 19.75 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining by public shareholders. Listed on the Dubai Financial Market (DFM), the company trades under the name ‘du’.
Kate Fox
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PO Box 24554, Dubai, UAE
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E. kate.fox@grayling.com
@GraylingME
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