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Sharjah: Sharjah Media City (Shams) organised a Film Scoring Masterclass, as part of the UAE Entertainment Experience, the first of its kind project aimed at producing the first crowdsourced film in the Arab World. The workshop was organised at the Sharjah Chamber of Commerce and Industry with participation from a number of composers and sound engineers in addition to video editors and directors of all the participating teams of the UAE Entertainment Experience.
"The workshop titled “Film Scoring, the Spirit of the Cinematic Film", was hosted by award winning composer Moustapha El Halawany focused on the basic principles of film scoring, such as sound design and music composition and it concluded with four music and singing performances by a number of UAE Entertainment Experience’s talents.
H.E. Shihab Al Hammadi, Director of Sharjah Media City (Shams), emphasised on the importance of the workshops organised as part of the UAE Entertainment Experience. He acknowledged the success of the Cinema Soundtrack Workshop, stating: “A well composed soundtrack is an integral part of a film and can help take it to a whole new dimension providing cinema lovers with the best of sound and images.”
He added: "We are approaching the end of the fifth phase and launching the sixth phase of the UAE Entertainment Experience. Through this project we seek to develop the infrastructure of the filmmaking industry, including strengthening all the creative and technical aspects of film production process."
At the Film Scoring Master class, H.E. Khulud Abu Homos, CEO of UAE Entertainment Experience, welcomed composer Moustapha El Halawany and the UAE Entertainment Experience team. She said: "I highly appreciate the determination and efforts of all the participants and admire their passion to learn from the experience of the members of the Dream Team. These outstanding efforts have significantly contributed in the success of all the phases.”
Abu Homos added: "The fifth phase is a significant phase for all teams to show how prepared they’re to participate in the most important final phase."
Composer Moustapha El Halawany said that soundtrack is the second most important pillar that can help provide an extraordinary cinematic experience. “A creative composer plays a vital role in film production by adding life, emotion and energy to the film narration. Ordinary viewers may not realise the importance of film scoring, yet it controls his feelings and enhances the psychological impact of the film on him,” he added.
An initiative by Sharjah Media City (Shams), the UAE Entertainment Experience helps nurture and inspire local talents. Shams provides development programs and special offers to facilitate and encourage the setup of production startups under its umbrella. The project identified outstanding creative abilities from participating teams who are ready to invest and contribute to the establishment of globally renowned local filmmaking industry.
The UAE Entertainment Experience is based on collaboration with the international award winning Entertainment Experience, which was implemented in many countries around the world, including Netherlands, China, South Korea, South Africa and Turkey and received global attention, becoming a cornerstone for talent identification and development in motion picture industry in these countries.
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