Abu Dhabi, UAE: Milat Sayra Berirmen, Harvard-alum and one of the business innovation industry’s most respectable strategists, has been appointed as Digital Experience Manager for Reem Mall, Abu Dhabi’s up and coming retail, dining, leisure and entertainment destination.

The move underpins Al Farwaniya Property Developments’ ambition to place the US $1.2 billion Reem Mall project at the forefront of digital innovation in the retail industry.

With a career spanning over 11 years across strategy and business innovation for some of the world’s leading business conglomerates such as Godiva, Groupon and Northstar Innovation (Yildiz Holding), Sayra will be responsible for developing business strategies, assessing and analysing relevant digital technology providers, developing comprehensive ecosystems pertinent to the application of digital technologies and supervising the overall execution of the strategy.

Prior to joining Reem Mall, he was in charge of developing multi-national strategy formulations, creating incubation centres and spearheading the implementation of digital. Through his experience, Sayra is set to bring a range of innovative immersion techniques to Reem Mall through efficient and practical e-commerce models.

Shane Eldstrom, Chief Executive Officer of Al Farwaniya Property Developments said, “Our vision is to be the first fully digitally enabled mall in the world, and Sayra will play a key role in making this happen. He is a highly accomplished and innovative digital thought leader and will be deeply rooted in pulling together pertinent partners from across the globe to take our digital ambitions to the next level.”

”For us, digital is all about adopting a forward-looking strategy that involves the emergence of digital products and technologies, helping us embrace customer needs and proactively producing innovative solutions in these dynamic times.”

Construction on Reem Mall began in late 2017 and is anticipated to be complete by late 2020. The retail, dining and leisure destination will offer 2 million sq. ft. leasable area comprising of 450 stores, including 85 dining options and a range of entertainment activities such as Snow Park Abu Dhabi, a destination snow park attraction.

Commenting on his recent appointment, Milat Sayra Berirmen said, “There are many business pains within retail that can be alleviated by application of technology, from seamless shopping experience to the amalgamation of brick and mortar with e-commerce, there are immense opportunities. It is a thrilling endeavour that Reem Mall will be the foremost entity that will drive the digitalization of shopping malls.”

Reem Mall is being developed by Al Farwaniya Property Developments, a partnership between Agility, Agility affiliate United Projects for Aviation Services (UPAC), and National Real Estate Company (NREC). The project is located in the Najmat District on Reem Island, the residential and commercial master development by Reem Developers. Reem Island is planned to have a population of 200,000 at completion.

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About Reem Mall

Reem Mall is Abu Dhabi’s major new retail, leisure, dining and entertainment destination. The Reem Mall project will comprise 450 stores, including 85 F&B outlets and a range of family-focused entertainment offerings including Snow Park Abu Dhabi by Majid Al Futtaim.

For more information please visit the website: www.reemmall.ae

Please connect with us on Facebook: www.facebook.com/reemmall

About Agility

Agility is one of the world’s leading providers of integrated logistics. It is a publicly traded company with more than $4.6 billion in revenue and more than 22,000 employees in over 500 offices across 100 countries. Agility Global Integrated Logistics (GIL) provides supply chain solutions to meet traditional and complex customer needs. GIL offers air, ocean and road freight forwarding, warehousing, distribution, and specialized services in project logistics, fairs and events, and chemicals. Agility’s Infrastructure group of companies manages industrial real estate and offers logistics-related services, including customs digitization, waste management and recycling, aviation and ground-handling services, support to governments and ministries of defense, remote infrastructure and life support.

For more information about Agility, visit www.Agility.com

Twitter: www.twitter.com/agility

LinkedIn: www.linkedin.com/company/agility

YouTube: www.youtube.com/user/agilitycorp

About NREC

Established in Kuwait in 1973, NREC is a publicly listed real estate and investment company with a presence in the Middle East and North Africa. Over the years, NREC has grown into one of the largest real estate companies in the region with assets exceeding US$ 1.8 billion. Headquartered in Kuwait, NREC has subsidiaries and developments across the MENA region, including the UAE, Egypt, Jordan, Iraq, Lebanon, and Libya. NREC’s portfolio of projects (completed or under development) includes offices, mixed use centers, industrial parks, residential communities and super-regional malls. In addition to a strong track record in property development, NREC brings experience and required knowledge in property management of commercial complexes and shopping centers.

For more information please visit the website: www.nrec.com.kw

About UPAC

Established in 2000, publicly listed on Boursa Kuwait, and headquartered in Kuwait, UPAC is a leading commercial real estate and facilities management company with a specialization in Build Operate Transfer (BOT) initiatives. Its services cover project management and consultancy, real estate development as well as property and facilities management. UPAC manages over 24,000 sqm of commercial space at the Kuwait International Airport, Sheikh Saad Terminal and other prominent locations within the country.

For more information please visit the website: www.upac.com.kw

About Reem Developers

Headquartered in Abu Dhabi, Reem Developers is one of the key developers in the capital, contributing to the city’s cosmopolitan skyline in alignment with the Abu Dhabi 2030 vision. A subsidiary and real estate arm of the prestigious Reem Investments, Reem Developers delivers immaculate quality projects, leaving a mark on the city with creative, efficient and functional design. With a diverse portfolio of successful projects, Rawdhat, Najmat and Nalaya villas are a few that have redefined vibrant living and tranquil bliss in one setting. A blend of natural beauty and modern innovation, these projects rise to the forefront with their conceptual essence, highlighting the distinguished standard Reem Developers produces.

About Najmat

Najmat, a 165 hectare Manhattan-like township covers 20% of Reem Island. Najmat will be home to residential and commercial towers and will also feature a marina, canal, waterfront promenades, hotels, shopping malls, schools, healthcare facilities, mosques, parks and ample open spaces. The first two of three infrastructure phases are complete and development is currently underway.

For more information please contact:

Divya Nagpal

Four Communications Group

reemmall@fourcommunications.com

055 5217370

© Press Release 2018

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