PHOTO
Muscat: Oman Oil Marketing Company (OOMCO) signed an exclusive agreement with 24GROUP, one of the companies that specialise in the construction and promotion of advertising screens, to create advertising screens at its gas stations. Under the agreement, customers and visitors to the company's gas stations in Muscat will be able to watch HD advertising videos with LED technology around the clock.
David Kalife, Chief Executive Officer at OOMCO, said: “The agreement is a major development for the way our services are offered to consumers. As a dynamic sector for markets that adopts distinct advertising services, we chose 24GROUP as it is one of the most prominent and specialised companies in the UAE with extensive relationships with international advertising agencies. We are delighted to share experiences between two markets that achieve significant annual growth in advertising expenditure.”
Fadi Mohammed, Director General of 24GROUP, commented: “We aim to explore new ventures in the Sultanate of Oman that is experiencing remarkable advertising activity, substantial annual growth rates, and economic prosperity that requires complementary advertising services.”
Hussain bin Jama Al Ishaqi, OOMCO General Manager of Retail, said: “This will be a qualitative leap in Muscat’s advertising market that will rely on electronic technologies. It will allow for the presentation of advertising material and high-resolution video clips through a live broadcast that does not require prior preparation of production material.”
Al Ishaqi added: “We believe 24GROUP is the ideal partner to operate this type of display, requiring extensive experience in their construction, operation, and marketing. Concurrently, this contract is in line with OOMCO’s policy of serving its customers and providing best-quality services through its gas stations.”
Al Ishaqi confirmed: “This new investment is a result of our interest in keeping abreast of developments in global digital advertising; we are keen to be at the forefront of providing new technology and customer service. These screens are distinguished by their reduced production cost and electricity consumption compared to the techniques used in older screens.”
The new screens employ the most advanced HD LED technology which will help move the advertising industry to a new stage with their UHD image quality. 24GROUP has extensive advertising experience and services for a range of gas stations located throughout Dubai.
Established in 2003, OOMCO started its journey with only 75 gas stations and has now succeeded in increasing this number by more than two-fold with 202 stations spread throughout the Sultanate of Oman.
-Ends-
About 24 Group:
Established in 2001, 24 GROUP provides high-quality products and outdoor services, as well as manufactures and supplies world-class LED screens that are on display in public spaces like petrol stations. Its skilled, professional, and experienced team achieves high standards of creativity and quality of production by understanding clients’ requirements and needs and delivering beyond what is expected of them.
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
