Dubai, United Arab Emirates : du, from Emirates Integrated Telecommunication Company, announced the launch of its new flexible home plans, du Home, offering premium TV entertainment and faster internet speeds all over the UAE.

This launch highlights the first time UAE residents will be able to choose du home plan that allows the customization of premium TV content and own their entertainment experience regardless of where they live, in addition to Live TV content which is part of their plans.

“We are offering a new level of flexibility for customers to tailor their packages and selected TV channels in efforts to enhance the home experience across the UAE and meet the growing demand of tailored and customised TV/Video content,” said Fahad Al Hassawi, Deputy Chief Executive Officer of telco services at EITC (du).

In addition to the wide range of channels, du Home plans will also include Over the Top (OTT) applications such as du View and OSN WAVO, which presents an exciting blend of both live and catch-up TV.

“We know the way people consume content and TV today is different to what it was. This is why we pursue partnerships such as the one we signed with OSN for WAVO – we want to provide customers with real choice and a true alternative and the possibility to own their unique viewing experience. We will continue to focus on transparently providing great value entertainment and the fastest internet connection, with no hidden charges,” he added.

With the premium TV, customers will get access to a diverse portfolio of entertainment including OSN Movies, Pehla, Pinoy along with beIN Sports with tones of Hollywood and Bollywood blockbusters, TV series, cricket, Live TV and family entertainment. 

For more, visit www.du.ae/home   

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About du

du is a vibrant and multiple award-winning telecommunications service provider serving 9 million individual customers with its mobile, fixedline, broadband internet, and Home services over its 4G LTE network. du also caters to over 100,000 UAE businesses with its vast range of ICT and managed services. Since its launch in 2007, du has many UAE firsts to its credit, including introduction of Pay by the Second® billing system, IPTV and self-service portal.

du is ideally placed to support the realisation of UAE Vision 2021 and transformation of Dubai into a Smart City. du is also the official strategic partner of the Smart Dubai Office and the platform provider for Smart Dubai. Following the successful testing of the Middle East’s first Internet of Things (IoT) network, du is on course to complete deployment of its IoT network in 2016.

Brand Finance ranked du as the 12th most valuable brand in the Middle East in 2016. du previously won the coveted Brand of the year title by Superbrands Middle East in 2013. The company has been recognised with several other awards such as ISO 27001 certification of Managed Security Services and having the distinction of opening UAE’s first LEED Platinum Certified Green Shop. du also has the unique distinction of the first telecom in the world to release Sustainability Report based  on GRI-G4 guidelines in 2014. du is also credited with du’s world-class teleport is the largest of its kind in the Middle East and ranked among the top teleports in the world by World teleport Association.

du is 39.5 percent owned by Emirates Investment Authority, 19.75 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining by public shareholders. Listed on the Dubai Financial Market (DFM), the company trades under the name ‘du’.

Saugat Chatterjee
PR Lead (B2B) Commercial
du
Mobile: +971 55 936 7045
Email: saugat.chatterjee@du.ae 

Marwa Al Malik

Senior Communication Executive

MSLGROUP

M:+971 561 444 708

Email: Marwa.AlMalik@mslgroup.com 

© Press Release 2018