DOHA — Qatar Museums has signed several Memoranda of Understanding with local entities working on advancing Qatar’s creative landscape; activating QM’s creative space at M7.  The agreements support a mutual commitment by the partners, Virginia Commonwealth University School of the Arts in  Qatar (VCUarts Qatar), INJAZ Qatar, and Doha Film Institute (DFI) to the strengthening of the relationships between the organizations and the development of cooperative programming.

The agreement with VCUarts Qatar will see Qatar Museums work with the university to enhance capabilities, develop new knowledge and advance creative expression and innovation, to the public. The agreement aims to augment learning, and strengthen the positive impact the entities have on diverse art and design communities.  

Maha Ghanim Al Sulaiti, Director, M7, said: “M7 is excited to join hands with VCUarts Qatar, INJAZ Qatar and the Doha Film Institute as our first program partners to fuel creative expression within our communities. This collaboration facilitates knowledge exchange and transfer through several inspiring activities designed to spark creativity and maximize learning outcomes for the community. As a creative hub, M7 is committed to mentoring creatives and advancing education within the industry while supporting Qatar Museums as it nurtures a thriving cultural landscape.”  M7 was established under the auspices of H.E. Sheikha Al-Mayassa bint Hamad bin Khalifa Al-Thani, Chairperson of Qatar Museums, with the aim of advancing the career path of Qataris in creative fields.

Amir Berbić, the Dean of VCUarts Qatar, noted, “Since its inception, VCUarts Qatar has successfully partnered with artists, designers and the wider community to offer programs that enhance the local art and design landscape. Looking forward, we’re excited to collaborate with M7 and Qatar Museums. The collaboration will provide an opportunity to collectively use our resources and expertise to bring out the potential of existing and emerging creative talents in the country.”

Meanwhile, Qatar Museums’ agreement with INJAZ Qatar will see both entities form a cultural partnership, which will entail the shared use of M7’s creaitve spaces and the development of tailored programmes for students, including mentorship and talks, and an innovation camp model placing emphasis on creativity and design thinking skills.

“We at INJAZ Qatar are very proud of this partnership with M7. We share a common mission to develop the careers of the youth of Qatar, train aspiring entrepreneurs in creative fields and spark creativity in people through educational programs" stated Emad Al Khaja, CEO of INJAZ Qatar. “Making a difference in our local community is what inspires our work at INJAZ. We believe that the most meaningful investment we can make is in people, helping them reach their full potential,” he added. We look forward to a great partnership.

Fatma Hassan Alremaihi, CEO of Doha Film Insitute said "Uniting culture, community and education is at the core of the DFI’s work, so we are proud to be amongst the first collaborators with M7 to elevate our progress in expanding the vibrant creative community in Qatar,". "We are excited to continue to contribute to Qatar's legacy of innovation and strengthen creative expression through arts and culture, and look forward to collaborating with the team at M7 to support the inspiring activities ahead of us."

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About M7

M7 is a new creative start-up hub dedicated to innovation and entrepreneurship for the nation’s growing fashion and design industry, established under the direction of Her Excellency Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani, Chairperson of QM with the support of Qatar Museums. It serves to advance the careers of Qataris in creative industries, especially design and fashion; train aspiring entrepreneurs in creative fields; spark creativity in people of all ages and backgrounds through exhibitions, performances, films, educational programs, and public discussions; and help connect Qatar’s innovators with the world.

 The new five-story, 29,000-square-meter facility is located in the heart of Msheireb Downtown Doha, the mixed-use development that is reviving the city’s historic core as a sustainable new live-work neighbourhood. While the onset of the COVID-19 pandemic has delayed the full inauguration of M7, a biweekly series of coaching sessions by leaders in the field have been taking place online to guide and encourage aspiring designers.

About Qatar Museums

Qatar Museums connects the museums, cultural institutions and heritage sites in Qatar and creates the conditions for them to thrive and flourish. It centralizes resources and provides a comprehensive organization for the development of museums and cultural projects, with a long-term ambition of creating a strong and sustainable cultural infrastructure for Qatar. Under the patronage of His Highness the Amir, Sheikh Tamim bin Hamad Al Thani, and led by its Chairperson, Her Excellency Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani, QM is consolidating Qatar’s efforts to become a vibrant center for the arts, culture and education, in the Middle East and beyond.

Since its foundation in 2005, QM has overseen the development of the Museum of Islamic Art (MIA), Mathaf: Arab Museum of Modern Art, Fire Station: Artists in Residence, The National Museum of Qatar and the Al Zubarah World Heritage Site Visitor Centre, among other projects. Future projects include the launch of the highly anticipated 3-2-1 Qatar Olympic and Sports Museum and the Qatar Children’s Museum.
QM is committed to instigating Qatar’s future generation of arts, heritage and museum professionals. At its core is a commitment to nurturing artistic talent, creating opportunities and developing the skills to service Qatar’s emerging art economy. By means of a multi-faceted programme and public art initiatives, QM seeks to push the boundaries of the traditional museum model and create cultural experiences that spill out onto the streets and seek to involve a wide audience. Through a strong emphasis on originating art and culture from within and fostering a spirit of national participation, QM is helping Qatar find its own distinctive voice in today’s global cultural debates.

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