PHOTO
- Major modifiers, conversion companies, and Ford Middle East distributors were in attendance at the region’s first event of its kind for Ford
- Guests were introduced to the Ford Qualified Vehicle Modifier (QVM) programme, which aims to ensure the high standards of Ford are maintained post-modification
DUBAI, UAE:– More than 20 different iterations of converted Ford commercial vehicles (CVs) were on show at Dubai Autodrome recently, as Ranger, Transit, and Super Duty showcased the capability and versatility of the brand’s line-up.
Featuring various displays from armoured vehicles on the F-Series platform, to modular racking systems, ambulances, and refrigerator vans on a Transit base, the event brought major vehicle modifiers and conversion companies together to display Ford’s commercial vehicle range, and highlight the benefits of adopting Ford CVs as the vehicle of choice.
The day also introduced the Ford Qualified Vehicle Modifier (QVM) programme to all convertors in attendance.
Bringing together Middle East distributors and converters in one place on such a unique occasion stands to strengthen the relationship between the two, and to enhance their understanding of one another, particularly in the varied and versatile conversion opportunities that come with Ford commercial vehicles.
A varied and versatile group of modifiers and converters took part in the event, including ambulance conversions by Bristol, Ferno, Profile, and NAFFCO – which also displayed its rapid intervention vehicle – a wheelchair access bus by Inclusion Services, Al Furat refrigerated van and mobile service van, and a mobile office by TACME for Dubai Maritime City. STREIT’s three huge armoured vehicles on site went some way to demonstrating the unrivalled range of adaptability available to Ford vehicles.
“We chose the Ford Transit for our ambulance as it offers excellent versatility and features equipment that other manufacturers can’t offer,” said Saad Elkhayyat, Engineering Manager at Bristol. “It also comes with great value for money, and suits our needs perfectly.”
Also showcasing its mobile service Transit van was AutoPro, and Al Tayer, which added a luxury passenger bus, mobile service F550 truck, and F550 recovery truck to its display. Modul Systems teamed up with Sedana to highlight Transit’s aptitude for van racking systems, Dubz showcased its mobile baggage scanner, NSV brought its modified Tourneo Custom to the Dubai Autodrome event, and Sand Dance Tyres presented its mobile tyre repair van.
“The Ford Converter Day event is an important opportunity to really showcase the true versatility of Ford’s commercial vehicle range, but also to bring our distributors and converters together to help drive future business,” said Mahendra Menon, Regional Commercial Vehicles Operations Manager, Ford Middle East and Africa. “To have so varied a range of conversions – from armoured vehicles to refrigerated vans – highlights the viability of Ford as the vehicle of choice, regardless of our customer business demands.”
-Ends-
About Ford Motor Company
Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 196,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.
Ford’s history in the Middle East goes back more than 60 years. The company’s local importer-dealers operate more than 155 facilities in the region and directly employ more than 7,000 people, the majority of whom are Arab Nationals. For more information on Ford Middle East, please visit www.me.ford.com.
Ford Middle East is also a responsible corporate citizen with currently various CSR initiatives running in the region including the Ford Motor Company Conservation & Environmental Grants, Ford Warriors in Pink® breast cancer awareness campaign, Ford Driving Skills for Life for young drivers and the Henry Ford Entrepreneurship Academy education initiative for young entrepreneurs.
Contacts:
Sue Nigoghossian
MENA Communications
Ford Middle East & Africa
971-4-356-6368
snigogho@ford.com
Rasha Ghanem
ASDA’A Burson-Marsteller
971-4-4507600
rasha.ghanem@bm.com
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
