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Abu Dhabi, United Arab Emirates: Licensed tour guides in Abu Dhabi are being encouraged to explore the emirate’s unique culture and experiences through a new incentive scheme launched by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi).
The ‘Tour Guide Incentive Scheme’ is part of the Emirati Touchpoint Strategy, which aims to give visitors more opportunities to delve deeper into Emirati culture, heritage and themes, and meet Abu Dhabi’s people throughout their visit to the UAE capital.
Featuring a range of offers, discounts and other value deals, the initiative aims to spark creativity among licensed tour guides, encouraging them to find out more about the destination while developing dynamic and engaging experiences across the emirate for future visitors.
The offers will be redeemable at different types of attractions, including 25 participating hotels, which are offering tour guides discounts on facilities such as gyms, spas, access to pools and beaches, F&B, and room rates.
Also included in the scheme are offers for venues such as museums and cultural institutions, as well as leisure attractions like the Yas Island theme parks, where guides will receive free entry when escorting groups, as well as discounted tickets for them and their families when visiting in a personal capacity.
“As Abu Dhabi starts to safely welcome international tourists again, we want to ensure that these visitors have amazing and unique experiences, and inspiring our tour guides is a vital part of this goal,” said HE Ali Hassan Al Shaiba, Executive Director of Tourism and Marketing for DCT Abu Dhabi. “This incentive scheme acts as a brilliant support initiative for our tourist guides, to help them promote the diverse range of offerings available in our emirate. Visitors will thus have a special opportunity to experience Abu Dhabi authentically, covering the iconic destinations within the emirate, as well as its people and culture.
“We are excited about this initiative and hope that it inspires more Abu Dhabi residents to become official tour guides for our destination,” he added.
Abu Dhabi currently has about 1,122 licensed tour guides, all of whom are eligible to be part of this scheme to support the promotion of the tourism industry.
Experienced, knowledgeable tour guides are indispensable to the tourism industry in Abu Dhabi. As the first point of contact for visitors, the guides share not only in-depth knowledge of the destination, but also lived-in experiences, enthusiasm, and a love for their home.
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For more information, please contact:
Reem Diab, Asda’a BCW
Email: Reem.diab@bcw-global.com
Contact number: +971557026267
Afaf El Sharkawy, Asda’a BCW
Email: afaf.elsharkawy@bcw-global.com
Contact number: +971505027375
About the Department of Culture and Tourism – Abu Dhabi:
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) drives the sustainable growth of Abu Dhabi’s culture and tourism sectors, fuels economic progress and helps achieve Abu Dhabi’s wider global ambitions. By working in partnership with the organisations that define the Emirate’s position as a leading international destination, DCT Abu Dhabi strives to unite the ecosystem around a shared vision of the Emirate’s potential, coordinate effort and investment, deliver innovative solutions, and use the best tools, policies and systems to support the culture and tourism industries.
DCT Abu Dhabi’s vision is defined by the Emirate’s people, heritage and landscape. We work to enhance Abu Dhabi’s status as a place of authenticity, innovation, and unparalleled experiences, represented by its living traditions of hospitality, pioneering initiatives and creative thought.
© Press Release 2021
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