- Partnership supports card acceptance across all Americana Group brands including KFC, Pizza Hut, Krispy Kreme and Hardee’s
- Cardholders will benefit from new payment technologies in restaurants and for delivery orders as well as exclusive promotions
- Collaboration demonstrates how Americana and Visa are contributing to the vision of a cashless society across MENA
Dubai, United Arab Emirates: Americana Group, the leading restaurants and food company in the Middle East and North Africa, and Visa (NYSE: V), the world’s leader in digital payments, today announced a new partnership aimed at promoting card acceptance across Americana’s brands. In particular, Visa will facilitate contactless card and digital wallet payment technologies for Americana’s customers, providing them with a wider range of payment options than ever before.
Americana is one of the largest restaurant operators in MENA with over 1,850 restaurants under brands including KFC, Pizza Hut and Hardee’s. Thanks to the partnership, customers will now be able to pay seamlessly whether using a contactless card or NFC-enabled mobile device, when paying in a restaurant, online or on delivery, for all of Americana’s brands. Customers will benefit from a state-of-the-art secure payment process and Visa cardholders will enjoy access to exclusive deals and promotions across Americana’s participating brands.
With the partnership covering 10 MENA countries, including Egypt, Kuwait, Lebanon, Morocco, Saudi Arabia and UAE, it also demonstrates both companies’ strong commitment to supporting the vision of a cashless society being adopted by many of the region’s governments.
Glen Helton, CEO Restaurants, said: “From being able to enjoy a tasty KFC bucket with the family, sumptuous Hardee’s Burgers, to buying a Krispy Kreme doughnut and coffee on-the-go, at Americana, we are continually striving to enhance our customer experience and being able to provide a smooth and easy payment process is a key element of that. Contactless cards and digital wallets are becoming more widely accepted by consumers as they recognize the speed, security and convenience they offer. That’s why we are excited to be facilitating card acceptance in this way.
Visa’s market-leading solutions, combined with the unique promotions we will be collaborating on, made Visa the natural choice of partner for us. Together, we can help customers take advantage of new payment technologies as well as governments achieve the benefits of a cashless society.”
Mohanish Agni, Visa’s Head of Merchant Sales and Solutions, MENA, commented: “We are delighted to be partnering with Americana to promote card acceptance. Contactless cards and digital wallets offer customers a quick, safe and simple way to pay, so it’s great that Visa cardholders will now be able to benefit from using these technologies whether paying in Americana’s restaurants, online or on delivery.
Visa is committed to supporting the move to a cashless economy by governments across MENA. Working together with Americana and its highly regarded brands, we will continue to play our part in these efforts.”
-Ends-
About Americana Group
Americana Group is the leading and most successful restaurant, food processing, distribution, and retail company in the Middle East. Over the last 53 years, Americana Group has been an innovative pioneer in the food industry operating world - leading brands like KFC, Pizza Hut, Hardee's, Krispy Kreme, Americana Meat, California Garden and many others. With an international network that spreads across 22 countries, Americana employs more than 60,000 people and operates more than 1,850 restaurants throughout the Middle East. Americana acknowledges its social responsibility by supporting environmental protection, food conservation and education.
About Visa Inc.
Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network - enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of connected commerce on any device, and a driving force behind the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. For more information, visit www.visamiddleeast.com, www.visanewsmena.tumblr.com or follow us on Twitter @Visamiddleeast.
For further information, please contact:
Erica Alkhfaji/Sophie McNulty
ASDA’A Burson-Marsteller
Dubai, UAE
Tel: 971-4-4507600
Email: erica.alkhfaji@bm.com / sophie.mcnulty@bm.com
© Press Release 2018Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
