Harley-Davidson® Northern Emirates, under Al Naboodah Group Enterprises (ANGE) exclusive distribution, proudly supported the RAK community through sponsoring the first RAK Road Rider 2018 event that took place from March 22-24 at RAK Exhibition Centre.

The debut bike expo and show, held under the patronage of HH Sheikh Saud Bin Saqr Al Qasimi, UAE Supreme Council member and Ruler of Ras Al Khaimah, saw participation from bikers across the UAE and the world, who descended on RAK to showcase their personal motorbikes and take part in competitions and the exhibition.

Organised in conjunction with the RAK Chamber of Commerce and Industry, the event brought motorbike fans from all over the world together with regional enthusiasts and the local community to enjoy a fun packed weekend that included a Retail Business Expo, a bike expo showcasing modified motorcycles along with entertainment activities for families, a kid’s zone and a bike auction.

Sean Linton, General Manager, Harley-Davidson® Northern Emirates said: “We are delighted to work with the Government and Ras Al Khaimah Chamber of Commerce to bring the Harley-Davidson® experience to the city. The attendance has exceeded expectation and bike fans as well as the local community turned out in large numbers to enjoy the attractions and entertainment laid on during the weekend. We look forward to enjoying a long association with the RAK Riders Exhibition and the wider community as we highlight the many great riding roads and trails that are available in this area to both local and visiting riders.”

The grand finale included a ride under the theme of `Zayed in our Hearts’ with over 500 bikers taking a charted route through Ras Al Khaimah ending at the peak of Jebel Al Jais.

Buti Al Naboodah, Deputy CEO, Commercial for ANGE, said: “We are delighted to work closely with the Ras Al Khaimah leadership and Chamber of Commerce to promote the Emirate and Harley-Davidson® throughout the community. Through our support for the RAK Road Riders Exhibition 2018 we aim to support the vision of HH Sheikh Saud to make Ras Al Khaimah a sought-after destination for tourism and economic investment. We are proud to see the launch of this event during the UAE’s ‘Year of Zayed’ as seeking community engagement and happiness was at the forefront of the vision for the late founder of the UAE, HH Sheikh bin Sultan Al Nayhan.”

The event comes ahead of the launch of a new Harley-Davidson® dealership in Ras Al Khaimah next month. It is the second dealership in the Northern Emirates following the very successful launch of the Sharjah showroom in June 2017. The dealership will exhibit models selected from the five main motorcycle families within the Harley-Davidson® line up and will also sell Harley-Davidson® accessories.

Attractions at RAK Road Riders 2018 included the internationally acclaimed Stunt Master’s Cup, a Retail Business Expo, the motorcycle wheelie show and The Ride. Other attractions included a Guinness world record attempt in motorcycle wheelies and new records in the Stunt Master’s Cup which came to Ras Al Khaimah for the first time.

-Ends-

About Saeed & Mohammed Al Naboodah Holding LLC:

Founded in 1958 by two brothers, the Saeed & Mohammed Al Naboodah Group is among the most well-respected family company names in the UAE. Set up in 1979, Saeed & Mohammed Al Naboodah Holding LLC is the family parent company for the Group. It is run by a Board led by our Group Chairman.

About Al Naboodah Group Enterprises:

The management of the Group’s operating divisions is undertaken by Al Naboodah Group Enterprises (ANGE). Employing over 16,000 people and over 47 nationalities, the ANGE core business focus covers civil engineering, building and MEP as well as a diverse portfolio of global brands in the transportation, travel, electrical, logistics, agriculture, fit-out, facilities management, and renewable energy arena. The Al Naboodah brand is renowned for the delivery of world-class projects and services within demanding schedules and exceeding the quality demanded by its clients.

About Harley-Davidson Motor Company®

Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with cruiser, touring and custom motorcycles, riding experiences and events, and a complete line of Harley-Davidson motorcycle parts, accessories, general merchandise, riding gear and apparel.

Harley-Davidson® Motorcycles are available starting from AED29,999. Customers can also choose from a wide range of Harley-Davidson® parts and accessories to customize their bikes.

For more information, visit www.harley-davidson-ne.com or www.h-d.com.

For more information, please visit: www.alnaboodah.com

© Press Release 2018