UAE's The Storey Group launches one billion trees initiative

Carbon capture of 250 billion kilograms targeted over next decade of one billion trees planting

  
UAE's The Storey Group launches one billion trees initiative
  • Teams with world’s first blockchain enabled digital tree planting platform in decarbonisation drive
  • Initiative encourages personal and corporate participation

Dubai: The UAE’s The Storey Group (TSG) has launched an ambitious initiative to encourage the Emirates’ residents and corporates to come together to help plant one billion trees globally by 2026 in a transformational project designed to help offset the country’s carbon emissions.

After almost two years of intense research and development, TSG has teamed up with EcoMatcher, a certified social enterprise and the world's first blockchain-enabled digital tree-planting platform, to launch the One Billion Trees Initiative (OBTI), which is aimed at capturing 250 billion kgs of carbon within a decade of planting the full tree complement.

"The world produces 51 billion tonnes of greenhouse gases every year. Decarbonisation is now the biggest challenge facing humanity. To reach zero, we need innovation, collaboration, and action. By helping to plant one billion trees by 2026 the UAE can play our part,” said Karen Storey, OBTI Founder & Project Director.

OBTI enables people to buy or gift trees, with each tree delivering an annual carbon sequestration of 25 kgs, or plant and name a forest of 1,000 trees or more. Trees will be planted around the world with locations in nine countries - Guatemala, Peru, Uganda, the UAE, India, Nepal, Thailand, Indonesia and The Philippines - with more to follow via a target of 20 NGO tree-planting partners by the end of this year. 

Via the EcoMatcher App, tree ‘owners’ can track every tree’s performance from their phones through ID geolocation, learn each tree’s story - its species, plant date, farmer and more, and even engage with each tree while tracking its carbon impact with easy-to-use dashboards.

“This offers up new and tangibly effective sustainability opportunities for individuals and brands to engage employees, customers and suppliers with a host of integrated digital marketing tools,” explained Storey. “Brands can now fully integrate transparent tree-planting into their business and brand sustainability story on their road to carbon zero.”

OBTI has also teamed up with the UAE-based advisory and sustainability experts Mātiti Group and Mātiti Green to engage, connect and partner local and regional companies.

“OBTI is a remarkable initiative and a purpose-driven cause. With Mātiti’s mission of being a negative carbon footprint company, Mātiti Group are committed to walking the talk together with OBTI in delivering the one billion trees to the world, and setting the right example for change,” added Charul C Jaitly, OBTI Advisory Board Member and CEO Mātiti Green.

“Talks are advanced with NGOs and corporates in the UAE to plant trees and mangroves in the Emirates and ensure their sustainability. We will soon announce amazing planting projects rights here in the UAE,” added Storey.

-Ends-

ABOUT OBTI:

A global tree-planting campaign launched by The Storey Group and spearheaded by the UAE to collectively and transparently plant one billion trees around the world by 2026. Together we can help protect our planet for future generations and improve the lives and livelihoods of the communities where we plant trees.

To find out how you or your company can get involved please visit https://www.thestoreygroup.com/obti-1-billion-trees 

Send us your press releases to pressrelease.zawya@refinitiv.com

© Press Release 2021

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.


More From Press Releases