DUBAI, UNITED ARAB EMIRATES: Sabre Corporation, the leading technology provider to the travel and tourism industry, is sponsoring the Travel Technology Theatre at the Arabian Travel Market (ATM 2019), from 28 April to 1 May 2019.

Executive speakers from Sabre and guest customers will participate in the seminar programme and showcase latest technology in the travel and hospitality sector including NDC, emerging technology, retailing and digitalization and discuss industry challenges and opportunities.

Abdul-Razzaq Iyer, vice president, Sabre Travel Network Middle East will take place at the event seminar and speak about the evolution of travel industry in the Middle East and how can companies leverage new trends and technology to respond to customers’ expectations.

“This is such an exciting time for the travel sector. The industry is evolving, constantly adapting to the increasing expectations of tech-travelers, which are higher and more diverse than ever before,” said Iyer.  “The rise of new technologies and trends are creating more opportunities for all players in the travel industry and we are here to support our customers and the market to learn about everything new in travel and how to leverage on these opportunities.” 

Sabre is also highlighting through its seminar programme the evolution of travel distribution and how NDC is changing the landscape of the industry. 

“Due to growing pressure from the industry, travel suppliers are increasingly differentiating their offerings – looking to retail and merchandise to travelers in new ways – to maximize their revenues. Sabre isn’t waiting for NDC adoption – we believe it is just one component of a wider shift in retailing and distribution in the travel industry, and we are this year developing exciting new technology that will help suppliers to tell their stories effectively through the indirect channel.” he added.

Sabre senior vice president and chief scientist, Ben Vinod, will speak at the seminar about how emerging technologies – such as AI, machine learning and customer segmentation – can be used to simplify and personalize the customer experience and how new industry and behavioral trends are transforming the travel sector.  He will share exciting real-world examples from both in- and outside the travel industry, and how the travel experience is likely to change as these technologies become more widely adopted.

Don’t miss on Sabre seminar programme and speaking opportunities:

Glimpse into the Future: How Emerging Technology is Simplifying the Travel Experience Sunday 28th April 2019, 13:00-14:00 – Travel Tech Theatre

Virtual Payments for a Seamless Traveler Experience: Monday 29th April 2019, 11:45-12:15 - Travel Tech Theatre

Smarter Business Travel – Interview with ITL World Travel : Tuesday 30th April 2019, 14:00-14:30 - Travel Tech Theatre

The 'New Normal' - Digital Transformation Secrets Revealed: Tuesday 30th April 201915:30 - 16:05 - ATM Global Stage

The Big Picture - Who Will Sell Travel Best in the Future?:  Monday 29th Apr 2019, 11:00 - 11:50 ATM Global Stage

How Can Social Media improve Customer Service: Tuesday 30th April 2019, 11:30-12:30 Travel Tech Theatre

Don’t miss on learning about the latest technology in travel. See you in Dubai at ATM 2019!

About Sabre Corporation

Sabre Corporation is the leading technology provider to the global travel industry. Sabre’s software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network and crew management. Sabre also operates a leading global travel marketplace, which processes more than US$120 billion of global travel spend annually by connecting travel buyers and suppliers. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world.

© Press Release 2019

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