|06 January, 2020

RTA holds traffic awareness fair for university students in Academic City

Bin Adai: We aim to educate youth about triggers of traffic accidents and foster their sensing of risks

RTA holds traffic awareness fair for university students in Academic City

Dubai’s Roads and Transport Authority (RTA) has held a two-day traffic awareness fair at the Dubai Academic City. More than 1500 students from 15 universities in Dubai attended the event, which focused on factors causing traffic accidents and how to avoid them.

“This awareness platform held by Traffic and Roads Agency at the Academic City reviewed the best global practices of traffic awareness and safety. RTA’s stand displayed virtual driving technology; a driving simulator that uses artificial and virtual reality technologies to improve the experience of trainees who were fitted with eyeglasses that take them to virtual reality roads. The device uses wearable helmet technology to obtain a 360-degree view in a 3D environment,” said Eng. Maitha bin Adai, CEO of RTA’s Traffic and Roads Agency.

During the fair, questionnaires were distributed to monitor driving attitudes of youth and their inclination to use the mobile when driving. The analysis of data retrieved will improve awareness campaigns, and help understand traffic issues and develop a remedial programme for these challenges. Awareness leaflets were distributed to university students covering causes of the traffic accident, and brochures detailing services RTA provides to students in the metro, nol cards and marine transit means.

“The fair aims to raise the traffic awareness of youth by giving them a comprehensive, realistic, and interactive experience, heightening their sense of risk recognition, and reducing relevant accidents. Holding events oriented to university students is part of Dubai’s traffic safety strategy, and the Agency’s plan to raise the awareness of youth and university students.

“The fair, which has been planned early on, focused on sensitising the awareness of traffic accident risks and their causes, especially those associated with youth such as excessive speed, reckless driving and using the telephone while driving. It also cautioned against other driving distractors such as being occupied by the radio and speaking with riders,” she added.

Bin Adai thanked co-organisers namely Dubai Police, Dubai Academic City, Dubai Corporation for Ambulance Services, Dubai Customs, Emirates Driving Institute and other partners.


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