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Middle East - PEUGEOT has launched a new online webstore for its customers in the region. The new portal will provide customers with a variety of options including buying a new car, booking new model test drives and more for both passenger and commercial vehicles segments.
The development of the webstore sees the French automaker move towards a digital retail solution to change the customer experience in the region. This follows a range of new online offerings including live chat and WhatsApp options on Peugeot’s core site for customer purchase inquiries.
The new online platform is in line with changing customer habits in the region whereby they will be able to speak with sales representatives, schedule valet test drives and complete the entire purchase cycle from start to finish all from the comfort and safety of their homes.
Rakesh Nair, Managing Director at Groupe PSA in the GCC, commented: “As PEUGEOT continues its growth in the region, our main focus is to ensure we meet the ever-changing demands of our customers. The COVID-19 Pandemic has led automakers worldwide to rethink their customer service strategies. Our new webstore reaffirms our commitment to our customers and is testament to our evolution as a brand by providing a digital platform where they can access all that PEUGEOT has to offer safely, securely, swiftly and comfortably.”
PEUGEOT launched several new models in 2019, including the PEUGEOT 508 premium sedan fastback, adding to the brand’s growing popularity in the region. The PEUGEOT 3008 SUV, the brand’s most popular model, along with strong demand for the PEUGEOT 508 and the commercial line up, helped contribute to a 62 per cent year-on-year increase in passenger car sales.
Customers who visit the webstore can access the full line up as well as popular LCV models, the Partner, Expert and Traveller. They are able to book online, request an in-home test drive or chat with a sales representative through WhatsApp.
The new PEUGEOT webstore’s services are available immediately in all GCC markets. To find out more about the webstore and for more information about available models, please visit https://peugeotwebstore.me.
© Press Release 2020
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