ODDO BHF AM appoints new Head of Sales

Reza Yazdi as Head of Sales Middle East

Reza Yazdi

Reza Yazdi

Paris – United Arab Emirates. With the appointment of Reza Yazdi as Head of Sales Middle East and by bringing a broaden product offering, ODDO BHF Asset Management is now further expanding its presence in this growth region.

Since 2006 ODDO BHF Asset Management has a representative office in Abu Dhabi and is well established in the region. The Abu Dhabi office is regulated by the Central Bank of UAE and is a part of ODDO BHF Group. As of today, ODDO BHF manages a client base of more than 110bn USD through 3 business lines, Private Wealth Management (mainly in Germany, Switzerland and France), Corporates and markets and Asset Management.

The aim is to address institutional investors such as sovereign wealth funds and pension funds as well as wholesale clients such as private banks and family offices with successful strategies or funds managed by a European independent and specialist asset manager. The institutional focus will be on quantitative investment approaches with multi-year track-records in Europe and US and Private Assets strategies. In its wholesale business, ODDO BHF Asset Management focuses on flagship products such as the conviction-based European equity funds, fixed-income target date funds and flexible multi- asset funds. Innovative approaches such as the AI-driven theme funds will also be offered.

Based in the United Arab Emirates Reza Yazdi will actively promote sales activities in the Middle East. He will report to Bertrand Levavasseur Head of Sales Switzerland, Italy, Spain & Middle East, at ODDO BHF AM SAS. Yazdi joined ODDO BHF AM from Morningstar, where since 2012 he has launched and managed the Dubai office coordinating sales of fund software solutions to institutional investors across the region. Prior to this, he worked for Morningstar in Paris and Geneva. Yazdi studied law and finance at the University of Paris and holds an M.A. in Finance and International Trading. "With his long- standing relationships with institutional investors and deep knowledge about investment solutions, he will give a strong boost to our expansion strategy in the region," comments Bertrand Levavasseur.

Nicolas Chaput, CEO of ODDO BHF Asset Management: "As one of the leading independent active asset managers in Europe, we are able to convince even the most demanding investors in the Middle East with long-term investment approaches that have achieved outperformance over decades. With this track record and our background as a family owned business, we aim to become a long term and trusted partner of choice in the region.”



Reza Yazdi, EVP Middle East, Asset management, ODDO-BHF

Since 11/2019: EVP Middle East, Asset management, ODDO-BHF

2012-2019: Sales Director, SEO, Acting Country Manager; Morningstar Dubai LLC 2006-2012: Sales Manager, Suisse & France, Morningstar France SAS

2006-2007: Sales Manager, Suisse & France, Standard and Poor’s Investment Services, Paris (Morningstar purchased S&P FS in 2007)

Master’s Degree, in Finance and International Trading from EAD business school in Paris

About ODDO BHF Asset Management 

ODDO BHF AM is part of the independent Franco-German financial group ODDO BHF that was founded in 1849. ODDO BHF AM is an asset management leader in Europe. It comprises ODDO BHF AM GmbH in Germany, ODDO BHF AM SAS, ODDO BHF Private Equity SAS in France and ODDO BHF AM Lux in Luxembourg, which together manage assets totaling € 59.8 billion. ODDO BHF AM offers its institutional and wholesale clients a unique range of high-performance investment solutions in all main asset classes, i.e. European equities, quantitative strategies, fixed income, multi-asset solutions, private equity and private debt. An UN-PRI signatory since 2010 ODDO BHF AM has integrated sustainable investment criteria into a wide range of strategies. Its ESG approach focuses on ESG criteria integration, engagement with companies and a climate policy supporting the energy transformation. On a combined basis, 60% of assets under management are from institutional clients and 40% from distribution partners. The teams operate from investment centers in Dusseldorf, Frankfurt, Paris and Luxembourg with additional locations in Milan, Geneva, Stockholm, Madrid, Hong Kong, Abu Dhabi and Zurich. ODDO BHF AM puts the long-term support of its clients at the heart of its priorities. Its independence allows its teams to be responsive, flexible and innovative in order to constantly find solutions tailored to the customers’ needs.



ODDO BHF is an independent Franco-German financial services group, with a history stretching back over 170 years. It was created from the alliance of a French family-owned business built up by five generations of stockbrokers and a German bank specialising in Mittelstand companies. With 2,300 employees (1,300 in Germany and 1,000 in France and Tunisia), and more than 100 billion euros in assets under management, ODDO BHF operates in three main businesses, based on significant investment in market expertise: private wealth management, asset management and corporates and markets. The Group has a specific ownership structure as 60% of its capital is held by the Oddo family and 30% by employees. This “partnership” ethos guarantees the long-term involvement of its teams. In 2018, ODDO BHF generated net banking income of 591 million euros, and at 31 December 2018, the Group had over 866 million euros of shareholders' equity. www.oddo-bhf.com 

Press contact Insight Discovery Nigel Sillitoe

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