Northladder partners with Dubai Cares to encourage UAE residents and corporates to donate used electronics for children's education

The initiative aims to help educate children in developing countries and spread the joy of community giving

Northladder partners with Dubai Cares to encourage UAE residents and corporates to donate used electronics for children's education
  • With an easy home pick-up service, customers and corporate entities can donate old working devices at a click of a button

Dubai - United Arab Emirates: NorthLadder – the UAE-based auction-driven, second-hand online marketplace for pre-owned luxury assets and electronics, has today announced its partnership with Dubai Cares, part of Mohammed Bin Rashid Al Maktoum Global Initiatives.

The partnership aims to encourage customers and corporates to donate their preloved working electronics to charity, with proceeds from the sales to be donated to Dubai Cares. The donations will be used to fund the education of children and young people in developing countries.

Dubai Cares has been working towards providing children and young people in developing countries with access to quality education. This is achieved through the funding of programs, which aim to be integrated, impactful, sustainable and scalable. Today, the UAE-based global philanthropic organization has successfully launched education programs, reaching more than 20 million beneficiaries in 60 developing countries.

Sandeep Shetty, Cofounder and CEO of NorthLadder said: “We are thrilled to have partnered with Dubai Cares and hope that this initiative will encourage people to donate their older working devices to help educate children in need across a number of developing countries, helping to improve lives of those deserving more.”

Abdulla Ahmed Alshehhi, Chief Operating Officer at Dubai Cares commented: “The UAE community has always been a keen supporter of Dubai Cares’ efforts to empower underprivileged children and youth in developing countries with equal opportunities for learning. Our collaboration with NorthLadder will now offer both individuals and corporations in the UAE a dedicated platform to make a difference by providing them with an easy and convenient option to donate their used electronics. This is a unique opportunity for individuals and organizations to come forward at any time and contribute towards making equal access for education a universal right and reality for all.”

The UAE has more than 10 million smartphones in circulation. As the world continues to go digital, smartphone penetration is steadily growing. On average, people replace their smartphones every 24-36 months and typically, their old devices either lie around unused or get thrown away, which is just one of the reasons for this initiative.

The campaign is now live with NorthLadder offering a home pick-up service to interested donors who can make a booking via This charity drive is approved by the Islamic Affairs and Charitable Activities Department (IACAD) under permit number 4053. 

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