New YouGov study reveals CSR initiatives can boost companies' performance

Dubai, 12 May, 2015 - Findings from a new study in the UAE reveal that around three-quarters of residents are more likely to purchase from companies that actively contribute to the community.

Research conducted by YouGov and commissioned by the social enterprise C3 will be presented at the CSR Summit 2015
Dubai, 12 May, 2015 - Findings from a new study in the UAE reveal that around three-quarters of residents are more likely to purchase from companies that actively contribute to the community.

The research, commissioned by the social enterprise Consult and Coach for a Cause (C3) and conducted by the global market research company YouGov, will be fully presented at the CSR Summit Dubai, on May 20.

YouGov used their fast-paced Omnibus online research service to uncover how much Corporate Social Responsibility (CSR) programs are influencing UAE residents' consumer behaviour, and explore the impact that these programs have among employees. The results show that 72% of the UAE residents surveyed are more likely to buy products from enterprises that support social and environmental causes. 

The findings also illustrate the effect CSR initiatives have on employee retention. A total of 67% of employed UAE residents interviewed say they are more likely to continue working for companies that allow them to volunteer more during working hours.

Commenting on the results, C3 Co-Founder and CEO, Medea Nocentini, declared being "grateful to YouGov for having proved with statistically significant data what CSR practitioners and social entrepreneurs have assumed and sensed in their daily activities: positive contributions to the community make business sense. At C3 we believe that measuring impact of community-driven initiatives on society as well as on business organizations' bottom line is paramount to drive business responsibility of both corporations and entrepreneurs. "

For YouGov's UAE Managing Director, Kailash Nagdev, companies can benefit from this research. "We are delighted to have conducted this study to help shed more light on perceptions of social enterprise in the UAE.  The findings illustrate there is huge scope for businesses to support worthwhile causes in the region, and in turn that company giving will help drive company success", he said.

Since promoting social entrepreneurship and guiding emerging social entrepreneurs is C3's purpose, YouGov also interviewed residents about the causes they care most about, including which causes Emirates residents would like to volunteer for and donate to.

The full study results will be presented by C3 and YouGov at the 12th annual CSR Summit, on May 20.  The summit is being organised by world-renowned knowledge provider, Informa, which delivers high quality knowledge and services through multiple channels in markets and regions all over the world. The CSR Summit is taking place at The Address Hotel, Dubai Marina.

Research for this study was conducted online by YouGov amongst 993 residents in the UAE between 2 and 10 February 2015. Data is broadly representative of the online population in the UAE.

C3 - Consult and Coach for a Cause is aUAE-based social enterprise set up to help unlock the potential of Middle Eastern social enterprises and maximize their impact on the community. Awarded as the first international Social Enterprise Mark - the UK certification authority and the only international certification for social enterprises - C3 mobilizes experienced business professionals to share their knowledge on a voluntary basis, matching professionals with social enterprises taking into consideration skills, interests and availability. To know more about C3 next initiatives, please, visit

YouGov is one of the world's leading market research companies, driven by a simple idea, the more people are able to participate in the decisions made by the businesses that serve them, the better those decisions will be. With offices throughout Europe, the US, the Middle East, North Africa and Asia, our global online panel, suite of syndicated products, and full spectrum of custom research solutions, we offer businesses a more accurate and actionable portrait of what the world thinks. For more information please visit:  

For further information please contact:
Alexandra Nunes
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© Press Release 2015

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