“While it is encouraging to see the strong appetite for AI in the UAE, the fact that organizations are still struggling to separate the AI fact from fiction validates the guidance and approach we have been offering our customers,” said Yaser Alzubaidi, Senior Director – Digital Engagement Solutions, Avaya International. “We have often stated that organizations do not need AI — they need solutions to business issues. Applying AI for the sake of AI can be tempting. However, the main focus of any CEO looking to deliver best-in-class customer and employee experiences should be on utilizing AI, if — and only if — it solves a business issue.”
Just 25% of UAE businesses have a fully implemented AI strategy, according to the research, with the remainder still weighing up use cases. With customer experience more important than ever before, Alzubaidi suggests focusing on those applications of AI that can have a measurable positive impact on the customer journey as the best place to start. This means integrating AI into the contact center.
UAE businesses agree on this point; 92% of UAE respondents said that effective AI can transform the performance of their contact center. Indeed, over half (51%) are at least half-way through their strategy for rolling out AI in the contact center.
“AI can be so much more than chatbots; for example, First Call Resolution (FCR) is a perfect use case for AI that demonstrates this. AI can support the customer service agent by collating all relevant information on the customer, in real-time, and presenting it in a format that allows the agent to easily view, interpret and action the customer’s query without the need for multiple touch points,” explained Alzubaidi. “Practical applications like these will offer the fastest route to success in implementing AI.”
As AI becomes more prominent, 87% of UAE organizations say they’ll need to look for more third-party support. Recognizing this, Avaya has in recent years evolved its product portfolio and partner ecosystem to offer its customers the easiest path to implementing AI into their business.
Acknowledging that AI has the potential to give regional businesses a competitive advantage and enhance the happiness and well-being of citizens, the UAE government aspires to establish the country as a global hub for AI innovation and investment as is evidenced by the UAE AI Strategy 2031.
About the Research:
“AI: The De Facto for Contact Center Experience” is a new research report conducted by Vanson Bourne and sponsored by Avaya, that looks at AI in the contact center, including the current status of implementation, practical implications and the benefits and challenges of AI. The global survey saw 32 percent of respondents from the Americas, 43 percent from EMEA and 25 percent from Asia Pacific.
The full report is available now. For additional information regarding Avaya’s capabilities and assets, please visit www.avaya.com/ai-research.
Businesses are built on the experiences they provide, and every day millions of those experiences are built by Avaya (NYSE: AVYA). For over one hundred years, we’ve enabled organizations around the globe to win – by creating intelligent communications experiences for customers and employees. Avaya builds open, converged and innovative solutions to enhance and simplify communications and collaboration – in the cloud, on-premise or a hybrid of both. To grow your business, we’re committed to innovation, partnership, and a relentless focus on what’s next. We’re the technology company you trust to help you deliver Experiences that Matter. Visit us at www.avaya.com.
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Source: Avaya Newsroom
© Press Release 2019