|20 May, 2019

Most UAE residents say their usage of grocery apps will increase during Ramadan

Usage of grocery apps is likely to increase more among fasters than the non-fasters

Almost three in five UAE residents (58%) think their usage of grocery apps is likely to increase during Ramadan, new YouGov research reveals.

The research shows how the holy month of Ramadan is likely to impact the usage of various lifestyle and entertainment applications used by UAE residents. While many believe their usage of grocery apps will increase, around three in ten (29%) think it will be unchanged, and one in eight (13%) feel it will go down.

Half of the residents state that their consumption of food delivery apps (51%) – such as Zomato and Talabat, and online shopping apps (49%) – such as Noon and Souq – will spike up during the festive period. Large numbers also believe the usage of health and fitness (46%), social media (45%) and video-on-demand apps (43%) will rise during Ramadan.

Residents are evenly divided about how their gaming app behaviour will change during the holy month. While a third of people (33%) think it will decrease, about as many (32%) believe it will increase, while around the same proportion (35%) reckon it will remain unchanged.

Two-third UAE respondents (66%) are currently fasting, with observance levels higher among men than women (72% vs 55%).

YouGov’s data shows that the usage of grocery apps is likely to increase more among the fasters during Ramadan. However, for most of the other kinds of apps, usage is slightly higher among non-fasters but there is a noticeable difference when it comes to travel apps (47% among non-fasters, 33% among fasters) and hotel booking apps (44% vs 32%).

When viewed across genders, the usage differences of these apps are even more defined. Men are more likely than women to think their use of health apps (48% men vs 42% women) and gaming apps (35% men vs 28% women) will increase during Ramadan.

Data collected online by YouGov Omnibus among 1,008 respondents in the UAE between 6th and 12th May 2019 using YouGov’s panel of over 6 million people worldwide. Data is representative of the adult online population in the country.

© Press Release 2019

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.

More From Press Releases