Mindshare UAE Promotes Zahi Lawand to Deputy Managing Director

Zahi Lawand was recently promoted to Deputy Managing Director of Mindshare UAE.

Mindshare UAE Promotes Zahi Lawand to Deputy Managing Director
Dubai, United Arab Emirates - June 22nd, 2016

Mindshare, which is part of WPP, is a global media agency network helping clients to make collaborative and adaptive decisions across their paid, owned, and earned marketing in real-time. The agency is pleased to announce a promotion within Mindshare team in the UAE: Zahi Lawand was recently promoted from Senior Director of Client Leadership to Deputy Managing Director of Mindshare UAE.

Zahi brings over 10 years of media experience to the table, specializing in client leadership and strategy. He began his media career in marketing, eventually moving into media, where he led on international and regional clients. He has been with Mindshare since 2007 and has played a crucial role in raising the bar on several fronts.

Zahi's impact over the years contributed to award winning campaigns across key industry events such as MENA Cristal, Effie awards and Lynx in different categories. Many of the initiatives that he has launched at Mindshare MENA have become globally-leveraged in performance as well as media innovations.

"It's definitely interesting times to be part of media and communications, as the tides keep shifting in this industry and you always need to rethink and adapt to the new norm," he says. "Personally, I am looking forward for the new role, as it's an opportunity for me to play a central role within the Mindshare team to deliver excellence in all that we do."

Before his time at Mindshare, Lawand graduated with his Bachelor's degree in Business Marketing from Lebanese American University. A decade-long resident of the UAE, he enjoys comics and gaming in his free time.

"Zahi has shown great client relationship skills backed by his deep desire to understand client`s business challenges and provide winning strategy and ideas. He is digitally savvy and sound in marketing and a full-fledged team player that makes Zahi perfect to take this new mantle in Mindshare Dubai" Adds Ravi Rao CEO of Mindshare Mena.


© Press Release 2016

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