|09 December, 2019

Liquid Retail appoints multi award-winning creative director

Sergey Golubovsky as its new Creative Director.

Liquid Retail appoints multi award-winning creative director

Dubai, UAE: Liquid Retail, an independent end-to-end retail consultancy, has strengthened its management team with the appointment of Sergey Golubovsky as its new Creative Director.

Sergey joins Liquid Retail from Integer (TBWA group) in Moscow, where he held the position of Creative Director for almost four years. He has also held a leadership role with Geometry Global following previous stints with G2 Moscow and Leo Burnett Group. Throughout his career, he has been responsible for developing award winning creative ideas for integrated marketing campaigns, shopper marketing and innovative digital solutions.

In his new role, Sergey will be responsible for the creative direction of four creative teams, and play a crucial role in leading a team of over 20 towards integrating their retail, direct and shopper marketing capabilities, whilst driving the growth of Liquid as a renewed and valued total omnicommerce enterprise in the region.

A stalwart of the advertising industry Sergey has over 20 years of experience within a variety of creative roles, with key competencies firmly rooted in brand development, advertising and creative strategy. He has been recognised for his creative expertise on a number of occasions throughout his career, and has been the recipient of a host of awards, namely the Golden Hammer, Effie Awards Russia, Golden Drum, Red Apple and Epica Awards.

Regarding his new role, Sergey said: “I am incredibly pleased to join one of the most exciting and fastest growing omnicommerce agencies around. I’m looking forward to delivering a fully integrated approach to marketing at retail that puts the shopper at the centre of a seamless experience across all sales channels. The opportunity to work with some of the regions best loved brands, alongside some of the leading creative minds in the industry is something I am really looking forward to. As the ecommerce industry in the region grows at an exponential rate, I am delighted to be part of the unique offering that Liquid brings – especially in integrating creativity with omnicommerce and shopper experiences.”

Sachinn J Laala, Founder and Chief Everything Officer at Liquid Retail, said: “We are thrilled to welcome Sergey to the team with his wealth of experience in delivering award-winning creative campaigns for a multitude of world-famous brands. A true creative, Sergey’s expertise in shaping dynamic and creative campaigns will complement the growth of Liquid Retail. We want to ensure that we attract talent and diversity in line with our clients’ needs, and with Sergey’s proven track record, we are proud to say we have one of the most talented and experienced teams in the industry”.

Since the agency’s launch over two years ago in Dubai, Liquid Retail has grown to a team of over 40 specialists and evolved as a prime driver of omnicommerce in the region by delivering market-winning brand intelligence. Sergey will further accelerate the growth of Liquid Retail as a premier advocate for creativity in commerce as well as inspire clients on the untapped potential of omnicommerce.

-Ends-

About Liquid Retail: 

Liquid, based in Dubai and with offices in KSA and India, are the Middle East’s first independent agency fully dedicated to shopper marketing and ecommerce.

Omnicommerce is what we call our integrated approach to marketing at retail.

An approach that puts the shopper at the centre of a seamless experience across all sales channels.

Put simply, Liquid provides strategies, solutions and creative ideas that ensure that whenever and wherever shoppers shop, in-store, online, on a mobile device or even on social media, it’s all connected and works together to help make the purchase happen.

Contact information
Younes Elaouad
+971 54 433 0426
younes@definitionagency.com                   

© Press Release 2019

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.

More From Press Releases