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- Fans in the Middle East and around the world can view new episodes every Tuesday and Wednesday on the Huda Boss Facebook page
Dubai, UAE: Fans, community and content creators celebrated Season 2 of “Huda Boss” at a screening event in Dubai, as the popular show continues its run on Facebook Watch. This follows the success of Season 1, which garnered millions of views worldwide and nearly 40,000 fans joining the “Huda Boss” Facebook Group where they discussed the show, shared beauty tips, and celebrated being a boss in every aspect of their lives.
The new season of the Facebook Watch Original series follows Dubai-based Huda Kattan, beauty blogger, founder & CEO of Huda Beauty, one of the world’s most influential beauty brands. The show provides a behind the scenes glimpse at what it takes to build a billion-dollar cosmetics business online using platforms such as Facebook & Instagram in a “Social First” approach. Along with her sisters, Mona and Alya, and husband, Chris, the family gives an all access pass into their most revealing private and professional challenges as they hustle to be the best in the business while trying to balance the blurred lines that come with building an empire with their loved ones.
Huda Boss is not just a show - it’s also a powerful group on Facebook. The community consists primarily of women around the world, interested in beauty and starting a business who are inspired by Huda Kattan to learn about what it takes to run a global company. Fans worldwide can view all episodes made available in line with Watch air dates, with Huda and Mona often integrating themselves into the group to respond to comments, speak to their fans and hosting make-up tutorials.
Fares Akkad, Director of Media Partnerships Middle East, Africa & Turkey, Facebook said: “We are celebrating Season 2 with the community and fans in Dubai, Huda and Mona Kattan’s home city, and the roots of the Huda Beauty billion-dollar global cosmetics brand. At its core, Facebook Watch is a platform where content, community and conversation can come together - and we’re seeing our partners in the Middle East and around the world experiment and innovate with us in new ways to create highly entertaining and interactive content on our platform. Huda Boss is a great example of this, featuring Huda and Mona Kattan who skillfully reach their fans, build a business and engage directly with their communities on Facebook’s many platforms.”
Huda Kattan, Founder of Huda Beauty said: “Facebook Watch was a natural choice for us because the platform allows us to continue to be social-first, aligning with both our brand and business strategies. Facebook Watch offered us international reach and a direct connection to our community and audience and that was something that was really important to us when choosing a partner. Through Facebook Watch, we’ve also been able to create new Huda Boss community groups that have helped facilitate richer conversation with our followers and continued to help us build authentic relationships that are crucial for the success of our brand and mission!”
Facebook launched Watch globally less than a year ago, and there are now more than 720 million people monthly and 140 million people daily who spend at least one minute on Watch. On average, daily visitors spend more than 26 minutes on Watch every day.
Facebook Watch is available free on Facebook mobile apps across Apple and Android, on desktop, laptop and on Facebook’s TV apps. Season 2 of Huda Boss premiered in August and episodes are available every Tuesday and Wednesday, followed by a make-up tutorial on Thursdays. The final episode will be aired on October 23rd.
For more information and to view episodes of Huda Boss, please visit www.facebook.com/hudabossshow
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