Carrefour introduces "green home" zero-waste detergent refill station

Customers can reduce plastic waste by 70% in the long-term

  
Carrefour introduces green home zero-waste detergent refill station

Dubai, UAE: – Carrefour, which is operated in the UAE by Majid Al Futtaim, has recently launched a zero-waste “Green Home” detergent refilling station in collaboration with Planet Pure, at its hypermarket in Mall of the Emirates. This is part of the retailer’s ongoing efforts to reduce single-use plastic waste in line with Majid Al Futtaim’s overarching goal to become net positive in carbon and water by 2040.

At least 10% of the 100 million tons of plastic we use every year end up in the oceans, which is equivalent to the weight of 700 billion plastic bottles, urgent action is required to remedy this. For example, if over the course of one year, a customer was to purchase 10 1L bottles of disposable dish soap, each weighing 55 grams, they would be generating 550 grams of plastic waste. However, if the same customer were to opt for the refill station and purchase a single 1L reusable bottle weighing 154 grams, and refill it just 10 times, they’d be reducing their plastic waste by 70%. The same principle applies to the reusable laundry detergent bottles – the more customers choose to refill the bottles, the less waste they generate.

Customers will now have the option to buy reusable bottles and fill them with certified organic, cruelty free detergent instead of buying new bottles whenever they run out of washing liquid. An RFID chip embedded into the label of each reusable bottle helps the station ensure that the right product is always dispensed.  

The refilling station caters to a range of preferences, and features pomegranate-scented or lime-scented dish soap gel, in addition to lavender-scented or rose-scented washing liquid. With pilot testing underway at Carrefour’s hypermarket in Mall of the Emirates, customers can expect to find the station in more stores in due course.

-Ends- 

For more information about Carrefour please contact
Name: Marie Peguilhan
Telephone: +971 52 668 0931
Email: carrefour@kekstcnc.com
Name: Raed Matarbazi
Telephone: +971 56 417 9771
Email: rmatarbazi@mafcarrefour.com 

Disclaimer

All facts and figures in this release are accurate at the time of issuance.

About Carrefour

Carrefour is one of the largest hypermarket and supermarket chains in the world. The brand was launched in the region in 1995 by Majid Al Futtaim, which is the exclusive franchisee to operate Carrefour in 38 countries across the Middle East, Africa, and Asia.

In 1995, Carrefour opened its first hypermarket in City Centre Deira UAE and through the years, expanded to over 250 Carrefour stores in 15 countries across the region, more than 750,000 customers a day. .

Carrefour operates different hypermarket and supermarket stores to meet the growing needs of its diversified customer base. In line with the brand’s commitment to provide the widest range of quality products and value for money, Carrefour today offers an unrivalled choice of more than 100,000 food and non-food products as well as thousands of household goods.

Carrefour is dedicated to rewarding its loyal customers and offering access to a unique and pleasant shopping experience through special offers and promotions throughout the year. Carrefour is committed to continued business growth in convenient locations across the Middle East, Africa, and Asia to create great moments for everyone, every day. More than 36,000 colleagues work at Carrefour stores operated by Majid Al Futtaim Retail.

About Carrefour in UAE

Carrefour was launched in the UAE in 1995.Today, Carrefour operates 31 hypermarkets and 71 supermarkets, employing more than 11,000 colleagues.

About Majid Al Futtaim

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 15 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.

Majid Al Futtaim owns and operates 25 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in 37 markets across the Middle East, Africa and Asia, and operates a portfolio of more than 270 outlets in 15 countries.

Majid Al Futtaim operates more than 400 VOX Cinemas screens and 36 Magic Planet family entertainment centres across the region. In addition to iconic leisure and entertainment facilities such as Ski Dubai, Orbi Dubai and Ski Egypt, among others. The Company is parent to the consumer finance company 'Najm', and a Fashion and Home retail business representing international brands such as Abercrombie & Fitch, AllSaints, lululemon athletica, Crate & Barrel and Maisons du Monde. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also owns the rights to The LEGO Store and American Girl in the Middle East and operates in the food and beverage industry through a partnership with Gourmet Gulf.

www.majidalfuttaim.com 

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