Atlantis, The Palm Selects Dell Technologies to Reinvent and Modernize its IT Environment

Dubai, United Arab Emirates

• Atlantis, The Palm adopts Dell Technologies’ VxRail to ensure round the clock availability of applications and workloads
• This project aims to eliminate complexity, increase agility, flexibility and simplify operations
• This project allows the 5 star luxury resort to focus on business innovations and reduce administrative burden on IT teams

Atlantis, The Palm, today announced that they have selected Dell Technologies’ industry leading virtualization technologies to help effectively manage the availability, reliability and serviceability of its mission-critical hospitality applications. With plans to transform its customer experience, this deployment aims to help Atlantis, The Palm, break the physical boundaries of traditional IT and offer greater simplicity to boost business agility and innovation.

Atlantis, The Palm, welcomes people from over 227 different countries and serves 4.4 million dining guests every year. This has resulted in a consistently growing large volumes of transactional data, which highlights the critical importance of a truly consolidated and integrated IT environment to better support and manage rapidly expanding customer base and improve business outcomes.

In addition, as competition in the hospitality and entertainment sector increases, this majestic 5 star luxury hotel has pushed the boundaries of industry excellence and has taken a global lead on one of the most important aspects of travel and tourism - quality customer experience. Maintaining this momentum of business success to stay relevant in a highly digitized business landscape requires the resort to ensure greater utilization of infrastructure investments, lower infrastructure, energy, and facility costs and enable its IT staff focus on business innovation rather than time-consuming administrative tasks.

To this end, Atlantis, The Palm chose to adopt Dell Technologies’ best in class VxRail and leverage its purpose-built capabilities to move and respond at the speed of business, differentiate its business and safeguard its brand.

Unlike the resort’s traditional IT environment which impacted the efficiency of mission critical applications and hampered Disaster Recovery solutions and strategies due to its complexities, Dell Technologies’ VxRail enables Atlantis, The Palm to ensure delivery of continuous innovation with future-proof performance. This new solution is designed to provide next-generation simplicity and higher operational efficiency and enhanced security – resulting in low administrative overhead costs.

A strong IT backbone is instrumental to the resort’s ability to meet the ever growing demands from consumers who today need secure, uninterrupted access to services and products anytime, anywhere. Therefore, this project with Dell Technologies, will allow Atlantis, The Palm to power its transformation journey, elevate the benchmark of the industry and ensure a sustained growth of visitors as well as its business, in line with the national aspirations of Dubai 2020. The solution was deployed and implemented in partnership with Emircom, a leading partner to Dell Technologies.

Customer Quote(s):

Anthony Lynsdale, Vice President of IT, at Atlantis, The Palm

“The ability to digitize our business will continue to intensify in the coming years, reinforcing the need for Atlantis The Palm, to set the foundation for the new digital era. Our first step was to choose Dell Technologies as our trusted partner, as we embark on our transformational journey. We are driven by our commitment to deliver the highest levels of service excellence, we are confident that our partnership with Dell Technologies will help us to achieve our core objectives of strengthening the loyalty of our customers and ensure sustainable business growth.”

Executive quote(s):

Fady Richmany, Senior Director and General Manager, UAE at Dell Technologies

“The hospitality industry in the UAE is seeing unprecedented digital disruption, as they seek to transform their technology infrastructure to boost competitiveness, enhance customer experience and streamline operational management. Atlantis, The Palm opted for VxRail - Dell Technologies’ automated, turnkey hyper-converged solution, that delivers cost-effective, high-performance computing and a simplified path to an on premise, hybrid cloud experience. The result is the elimination of inefficient processes through a more agile IT environment that supports their need to transform and scale operations rapidly and efficiently. We are pleased to have been chosen by Atlantis, The Palm as their technology partner of choice and look forward to working closely with them as they embark on their IT transformation journey.”

About Dell Technologies

Dell Technologies is a unique family of businesses that provides the essential infrastructure for organizations to build their digital future, transform IT and protect their most important asset, information. The company services customers of all sizes across 180 countries – ranging from 99 percent of the Fortune 500 to individual consumers – with the industry’s most comprehensive and innovative portfolio from the edge to the core to the cloud.

Atlantis, The Palm Dubai

Atlantis, The Palm is the first entertainment resort destination in the region and located at the centre of the crescent of The Palm in Dubai. Opened in September 2008, the unique ocean-themed resort features a variety of marine and entertainment attractions, as well as 17 hectares of waterscape amusement at Aquaventure Waterpark, all within a 46 hectare site. It is home to one of the largest open-air marine habitats in the world, with over 65,000 marine animals in lagoons and displays including The Lost Chambers Aquarium, a maze of underwater corridors and passageways providing a journey through ancient Atlantis. Aquaventure features 18 million litres of fresh water used to power thrilling waterslides, a 2.3 kilometre river ride with tidal waves and pools, water rapids and white water chargers. Dolphin Bay, the unparalleled dolphin conservation and education habitat, and Sea Lion Point were created to provide guests a once in a lifetime opportunity to learn more about one of nature’s most friendly mammals.  Atlantis, The Palm is also known as the culinary destination in the region with a collection of world-renowned restaurants including Bread Street Kitchen & Bar, Nobu and Ronda Locatelli. The resort boasts an impressive collection of luxury boutiques and shops as well as extensive meeting and convention facilities.

PR CONTACT:
Audrey Fernandes
afernandes@golin.ae 

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© Press Release 2019