|01 August, 2019

Abu Dhabi inks Landmark partnership with Viacom International Media Networks

Kids choice awards and the world of Nickelodeon are coming to Abu Dhabi for the next five years

Abu Dhabi inks Landmark partnership with Viacom International Media Networks

The Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi) has signed an agreement with Viacom International Media Networks (VIMN) to bring the Nickelodeon Kids’ Choice Awards and The World of Nickelodeon to the capital city of the United Arab Emirates for the next 5 years. The first Nickelodeon KCA Abu Dhabi will be staged on September 20th 2019 at the Abu Dhabi National Exhibition Centre. Kids and their families will be also able to enjoy three days with their favourite Nickelodeon characters at The World of Nickelodeon.

The first-ever version of the globally renowned kids event to be staged in the Middle East will feature musical and entertainment performances, as well as bucketloads of Nickelodeon’s trademark green slime, while, at the same time, giving young fans the power to vote for their favourite artists and talent across a wide range of categories.

“At DCT Abu Dhabi we are continuing to build Abu Dhabi’s product and experience offerings by continuing our close collaboration with leading industry players, and keeping up the development of new products and events whilst at the same time improving visitors’ experiences,” said HE Saif Saeed Ghobash, Undersecretary of DCT Abu Dhabi. “An event of this stature fits perfectly with our mandate to provide the very best entertainment and activations for all sectors of society, and we are looking forward to seeing overseas visitor numbers increasing as a consequence of securing this significant event for Abu Dhabi for the next five years.”

The Nickelodeon Kids’ Choice Awards Abu Dhabi will feature a line-up of international and regional performers. This is the first of five annual Kids’ Choice Awards events that will be hosted in Abu Dhabi, with versions of the event having previously also been staged in Los Angeles, Berlin, London and Mexico City.

“Producing the Kids’ Choice Awards in Abu Dhabi will create a new entertainment experience for kids in the Middle East and raise the International visibility of Abu Dhabi even further,” said Raffaele Annecchino, President of Southern and Western Europe, Middle East and Africa for VIMN. ‘‘This partnership with the Department of Culture and Tourism - Abu Dhabi is an important milestone for us which further strengthens our leadership position within the media sector in Middle East. Viacom has invested significantly in this key region, expanding our brand portfolio in recent years.  We will now bring the first of our globally recognised tent-pole events to the MENA region and we want to continue growing this important area of business.”

DCT Abu Dhabi will also launch additional events and activities to run alongside the award ceremony and the already announced The World of Nickelodeon, which will take place at the Abu Dhabi National Exhibition Centre from September 19th to 21st.

More information about Nickelodeon Kids’ Choice Awards Abu Dhabi,The World of Nickelodeon and details about tickets for both the events will be disclosed soon.

Claudia Loda
VP of Communications, VIMN Southern and Western Europe, Middle East And Africa
+39 02762117218

Francesca Soffientini
Manager, Communications, VIMN Southern and Western Europe, Middle East And Africa
+39 02 762117 300

About the Department of Culture and Tourism - Abu Dhabi

The Department of Culture and Tourism conserves and promotes the heritage and culture of Abu Dhabi emirate and leverages them in the development of a world- Globally, sustainable destination of distinction, which enriches the lives of visitors and residents alike. The organization manages the emirate’s tourism sector and markets the destination internationally through a wide range of activities aimed at attracting visitors and investment. Its policies, plans and programs relate to the preservation of heritage and culture, including protecting archaeological and historical sites and to developing museums, including Zayed National Museum, Guggenheim Abu Dhabi, and the Louvre Abu Dhabi. DCT - Abu Dhabi supports intellectual and artistic activities and cultural events to nurture a rich cultural environment and honour the emirate’s heritage. A key role is to create synergy in the destination’s development through close co-ordination with its wide-ranging stakeholder base.

About Viacom International Media Networks

Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIAB, VIA), is  comprised of many of the world’s most popular multimedia entertainment brands, including MTV, Nickelodeon, Comedy Central, BET, Paramount Channel, Channel 5 in the UK, VH1, VIVA, COLORS, Spike, Game One and Tr3s: MTV, Música y Más. Viacom brands reach more than 3.7 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages.  Keep up with VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR

© Press Release 2019

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